Analyzing Business Data in SQL

Profit is one of the first things people use to assess a company's success. In this chapter, you'll learn how to calculate revenue and cost, and then combine the two calculations using Common Table Expressions to calculate profit.

Financial KPIs like profit are important, but they don't speak to user activity and engagement. In this chapter, you'll learn how to calculate the registrations and active users KPIs, and use window functions to calculate the user growth and retention rates.

Since a KPI is a single number, it can't describe how data is distributed. In this chapter, you'll learn about unit economics, histograms, bucketing, and percentiles, which you can use to spot the variance in user behaviors.

Executives often use the KPIs you've calculated in the three previous chapters to guide business decisions. In this chapter, you'll package the KPIs you've created into a readable report you can present to managers and executives.