After doing these courses, I feel confident creating professional visualizations and dashboards
Shoebur RahmanProcurement Specialist, Giz Bangladesh
课程介绍
在充满活力的数字营销领域，熟练掌握 Google Sheets 等工具是不可或缺的。 本课程首先介绍 Google 表格的基础知识，尤其侧重于其在营销中的相关性和应用。 我们解决营销专业人士面临的一个常见难题：如何保持电子表格的完整性和整洁性，尤其是在多人协作使用并持续更新时。 课程从电子表格管理的基础开始，为更高级的技巧做好铺垫。
数据清洗与验证技术
随着我们深入学习，课程将重点转向数据验证和正则表达式的关键技能。 这些是每位营销分析师都应掌握的强大工具。 我们将探讨多种策略，以确保数据的准确性和一致性，这对于做出明智的营销决策至关重要。 实践练习将包括识别并纠正关键指标中的错误，运用数据验证技术。 我们还将学习如何有效使用正则表达式来整理和汇总营销活动指标，这是一项对于处理大型且复杂的营销数据集至关重要的技能。
数据可视化与创建仪表板
课程的最后部分专注于数据可视化和仪表板创建。 在确保我们的数据干净且组织良好之后，我们将学习如何将这些信息转化为富有洞察力的图表。 这些可视化工具对于分析营销活动表现并以易于理解的形式传达发现至关重要。 课程以一个综合项目收尾，参与者将运用所学的全部技能，创建一个动态且交互式的营销仪表板。 这段实践体验将帮助你处理真实世界的数字营销数据集，并从中提炼出可执行的洞察。
先修要求
课程大纲
课程大纲
1
Data Validation for Clean Data Entry
In this chapter, you will explore the data validation options that Google Sheets offers to aid in clean data entry. You will also learn about the Bing and Google Ads paid advertising data you will explore throughout the course. After this chapter, you will be able to create spreadsheets that can be used by any number of people, without having to worry about disorganization.
- The importance of clean data entry50 经验值
- Test your knowledge50 经验值
- Fix the errors100 经验值
- Contribute to the data set100 经验值
- Create dropdowns from lists50 经验值
- Mitigating campaign name errors50 经验值
- List from a range100 经验值
- List of items100 经验值
- Validations using cell criteria and checkboxes50 经验值
- Text validation100 经验值
- Check the checkboxes100 经验值
- Putting it all together100 经验值
2
Regular Expressions
In the digital marketing world, naming conventions may differ among paid advertising campaigns or ad groups, which poses a problem when the user wants to analyze campaign performance. Regular expressions can help match certain strings, replace parts of strings, or extract a portion of a string. In this chapter, you will learn to use regular expressions, along with Google Sheets' built-in functions
REGEXMATCH(), REGEXREPLACE(), and REGEXEXTRACT(), to reorganize and aggregate data with ease.3
Visualize the Data with Charts
In this chapter, you will explore Google and Bing Ad campaigns and ad group data. In addition to a refresher on some basic charts, you will explore new ways to use these charts and experiment with the chart editor settings to create both informative and visually appealing charts. You will learn to explain paid advertising data through visualizations, which is an important task in the fast-paced digital advertising world.
4
Build a Paid Search Campaign Dashboard
In the final chapter, you will be tasked with building a paid advertising dashboard that can be dynamically filtered by both source and campaign name. After completing the chapter, you should be able to tackle almost any data mitigation or dashboard creation project that you, or your boss, may think of!
S
在 Google Sheets 中进行营销分析
课程完成
