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Create a Marketing Funnel with Excel + Copilot

Laura Wiedel walks you through building a customer marketing funnel using Excel and Copilot.
Laura Wiedel
Laura Wiedel

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Understanding how customers move from awareness to conversion is essential for effective marketing—and data is the key to making that journey visible. With AI tools like Copilot built directly into Excel, analysts can explore funnel performance faster, ask better questions, and generate insights without complex tooling.

In this code-along webinar, Laura Wiedel, the Senior Director of Lifecycle & Retention at DataCamp, will walk you through building a customer marketing funnel using Excel and Copilot. You’ll learn how to measure each stage of the customer journey, use AI assistance to analyze and visualize your data, and work through a real-world case study that brings marketing analytics to life.

Key Takeaways:

  • Learn how to measure and analyze the customer journey using data.
  • Discover how to use Copilot in Excel for marketing analytics and insight generation.
  • Build a complete marketing funnel through a hands-on, real-world case study.

Slides + Resources

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