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Machine Learning for Business

基础技能水平

更新时间 2024年11月

Understand the fundamentals of Machine Learning and how it's applied in the business world.

免费开始课程

TheoryMachine Learning

2小时

15 视频

48 道练习

3,200 XP

46,251

成就证明

深受数千家公司学习者的喜爱

需要团队培训？

企业版试用

课程描述

Learn the Basics of Machine Learning

This course will introduce the key elements of machine learning to the business leaders. We will focus on the key insights and base practices how to structure business questions as modeling projects with the machine learning teams.

Dive into the Model Specifics

You will understand the different types of models, what kind of business questions they help answer, or what kind of opportunities they can uncover, also learn to identify situations where machine learning should NOT be applied, which is equally important. You will understand the difference between inference and prediction, predicting probability and amounts, and how using unsupervised learning can help build meaningful customer segmentation strategy.

先决条件

本课程无先修要求

1

Machine learning and data use cases

Machine learning is used in many different industries and fields. It can fundamentally improve the business if applied correctly. This chapter outlines machine learning use cases, job roles and how they fit in the data needs pyramid.

Machine learning and data pyramid

Terminology clarification

Order data pyramid needs

Match tasks in data pyramid

Machine learning principles

Modeling types

Find supervised and unsupervised cases

Job roles, tools and technologies

Job role responsibilities

Match data projects with job roles

Team structure types

2

Machine learning types

This chapter overviews different machine learning types. We will look into differences between causal and prediction models, explore supervised and unsupervised learning, and finally understand the sub-types of supervised learning: classification and regression.

Prediction vs. inference dilemma

Inference and prediction differences

Identify inference vs. prediction use cases

Inference (causal) models

Experiments and causal models

Identify non actionable variables

Prediction models (supervised learning)

Supervised modeling principles

Identify classification and regression models

Prediction models (unsupervised learning)

Unsupervised modeling use cases

Classification, regression or unsupervised models

3

Business requirements and model design

This chapter reviews key steps in scoping out business requirements, identifying and sizing machine learning opportunities, assessing the model performance, and identifying any performance risks in the process.

Business requirements

Identify situation, opportunity and action

Identify successful experiments

Model training

Model training process

Training, validation and test

Model performance measurement

Poor performance examples

Identify performance metrics

Machine learning risks

Fixing non performing models

Non-actionable models

Identify actionable recommendations

4

Managing machine learning projects

This chapter will look into the best and worst practices of managing machine learning projects. We will identify most common machine learning mistakes, learn how to manage communication between the business and ML teams and finally address the challenges when deploying machine learning models to production.

Machine learning mistakes

Identify machine learning mistakes

Data needs pyramid

Match ML mistakes by their types

Communication management

Business communication focus

Market testing

Machine learning in production

Production systems

Production systems ML use cases

ML in production launch

Machine Learning for Business

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