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In this chapter, you’ll get familiar with the data-driven decision framework. You’ll learn more about different types of data analysis and their objectives. By the end, you’ll be able to see where each decision fits within the framework.

Let’s apply the data-driven decision in a marketing context. You'll use data to optimize ad spend, identify arbitrage opportunities for website traffic, and even how to forecast new product launches with limited but relevant data.

Learning how to use data to inform decisions in finance can be satisfying and profitable. In this chapter, you'll review investment opportunities using data in consumer credit, real estate, and even in a non-traditional market of collectibles.

In the final chapter, you'll apply data to create a total addressable market calculation for a startup, learn about supply and demand curves used for staffing, and how to spot customer-driven areas for improvement. This will provide you with practical experience of how to identify optimization opportunities and support existing business operations.