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Building a Go-To-Market Strategy

BasicSkill Level
4.7+
345 reviews
Updated 02/2025
Create a go-to-market strategy with generative AI: target industries, generate leads, and optimize website keywords.
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ChatGPTArtificial Intelligence1 hr4 Exercises200 XP2,664Statement of Accomplishment

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Course Description

It’s time to launch schedule.ai, an AI-powered workforce scheduling tool! However, if you need some assistance to take the product to market.

Generative AI-Assisted Market Launch

This project guides you through leveraging generative AI to craft a successful go-to-market strategy for schedule.ai, an AI-powered shift-management tool. By prompting the chatbot, you'll identify the best initial industry for rapid adoption and understand how to create effective sales lead-generation strategies. By interacting with the chatbot, you’ll also better understand how to plan promotional activities and optimize website content. This hands-on experience focuses on leveraging effective, prompt engineering to guide the AI system in crafting a strategic market entry plan.

Prerequisites

There are no prerequisites for this course
1

Start-up Strategy

Develop a strategic go-to-market plan for schedule.ai, focusing on identifying the optimal target industry, generating sales leads, and building a promotional schedule. By creating an engaging website with tailored keywords, you will learn how to position your AI product effectively within the retail market.
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*4.7
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John Ray

Madeline M.

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FAQs

What product does this project focus on marketing?

You develop a go-to-market strategy for schedule.ai, a fictional AI-powered workforce scheduling tool, targeting the retail industry as your first market.

How long does this project take to complete?

This is a short prompt engineering project with 1 chapter and 4 exercises. Most learners complete it in under 10 minutes, though the estimated time is 1 hour.

What marketing skills will I practice using generative AI?

You identify a target industry, generate approaches for sales leads, build a promotional schedule, and select SEO keywords for website optimization, all using AI-assisted prompts.

Do I need marketing experience to take this project?

No. This beginner-level project has no prerequisites. It uses ChatGPT prompts to guide you through each step of building a go-to-market plan.

Is this a full course or a guided project?

It is a guided prompt engineering project, not a full course. You complete a single chapter of focused exercises applying generative AI to a realistic product launch scenario.

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