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Getting ROI From Your Data Literacy Program

March 2024
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Summary

In an environment where data literacy is becoming increasingly important for organizations, understanding how to measure its return on investment (ROI) is critical. Richie, along with Bianca Jane, CEO of ARIN, and Susan Stocker, Principal Solution Consultant, discuss the methods and strategies required for assessing the impact of data training programs. A significant part of this conversation revolves around the BADIR framework, developed by Bianca Jane, which assists in transforming data into actionable business insights. The discussion emphasizes the necessity of aligning data literacy efforts with business objectives to ensure tangible ROI, indicating that data alone doesn't drive impact, but the decisions made using that data do. Furthermore, the conversation highlights the importance of having a business champion and a cross-functional approach to fully embed data literacy into an organization's culture.

Key Takeaways:

  • Data literacy should align with business objectives to ensure ROI.
  • The BADIR framework is vital for deriving business insights from data.
  • A business champion is essential for successful data literacy programs.
  • Data literacy is not solely about technical skills but also involves decision-making and stakeholder management.
  • Continuous alignment and evaluation of data literacy with business metrics are necessary for sustained impact.

Deep Dives

Aligning Data Literacy with Business Goals

Understanding the business context and aligning data literacy programs with organizational goals is important. This alignment ensures that data literacy efforts are not solely about learning new tools or techniques, but about making informed decisions that d ...
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rive business results. As Priyanka from ARIN articulates, “At the end of the day, they want dollars. They want to see some kind of return.” The focus is on transforming data into actionable insights that lead to measurable business outcomes.

BADIR Framework for Data Literacy

The BADIR framework, created by Bianca Jane, is a structured method for transforming data into business impact. It starts with defining the business question and planning before collecting data. The framework emphasizes deriving insights systematically and making recommendations that align with business objectives. Bianca explains, “Data itself is meaningless; it's the decisions made using data that drive value.” This framework is important in ensuring that data literacy leads to tangible business benefits.

The Role of a Business Champion

A business champion is vital in driving the success of data literacy programs. This person ensures that data initiatives are closely tied to business metrics and can advocate for the necessary resources and attention. As highlighted in the webinar, having a business champion means that there is someone accountable for integrating data insights into the decision-making process, thus ensuring that the data literacy efforts translate into real business value.

Comprehensive Skills Beyond Technical Proficiency

Data literacy is not solely about technical skills like Python or Tableau. It involves understanding how to work with stakeholders, manage business models, and integrate data insights into strategic planning. The webinar emphasizes that combining technical proficiency with business acumen is what truly enhances data literacy. “It's about looking at that skill in the context of business and where it's needed,” explains Priyanka, highlighting the significance of a comprehensive approach to data literacy training.

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