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Unleash the Power and Profit of a Data + People Strategy


Rapid improvements in data and technology are driving the potential for businesses to accelerate learning and growth at break-neck speeds. But as we’ve witnessed, success is only achieved when we can evolve our actions at an equal pace.

The current cultural divide between business and data teams is so wide and distrustful that few companies are reaping the benefits of data. Instead, many CXOs still do not see ROI on their data investments. So what’s the winning formula for leveraging data using today’s technology? A data strategy that puts people at the center. Or simply get decision-ready data into the hands of people who will use it. These people will contextualize insights and take actions, but they need help to accomplish it.

In this session, you'll find out how to drive sustainable profits by unleashing the power of a Data + People Strategy to bridge the divide with a culture of continuous innovation and feedback.

Key Takeaways:

  • There are no winning strategies without a basis in data
  • Data and business strategies are both useless without the people to champion decision-making and actions
  • Zipping up the cultural divide between data teams and business practitioners is crucial for driving outcomes with data
Beth Bauer Headshot
Beth Bauer

Founder and CEO, PosiROI — EX- Merck/MSD, US Commercial Leader: Data Strategy, Management, Innovation & Enablement

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