Marketing teams are under constant pressure to do more with less—creating content, analyzing performance, and managing campaigns across multiple channels. With custom GPTs, you can automate many of these workflows, freeing up time while maintaining quality and consistency. The key is knowing what to automate—and where human creativity still matters.
In this code-along webinar, Len Ward, Managing Partner & Head of AI at Commexis, will show you how to build custom GPTs tailored to marketing tasks. You’ll learn how to design effective prompts, identify high-impact automation opportunities, and create workflows that combine AI efficiency with human oversight. By the end, you’ll have practical tools to streamline your marketing operations.
Presenter Bio
Len WardManaging Partner & Head of AI at Commexis
Len runs a consultancy helping companies automate their marketing workflows. He's a serial entrepreneur, having previously founded a digital marketing firm and an event ticket ecommerce platform. Previously Len had stints at Credit Suisse First Boston and Morgan Stanley.
