How to Create a Data Storytelling Culture

Over the past two decades, organizations have been investing billions of dollars in analytics tools and data platforms. Surprisingly, many are still struggling to generate positive returns. They don’t have a technology problem–it’s a people-related challenge. 

Today, less than 20% of companies have a data culture. Only one in five employees are data literate. If you want to change this trajectory and introduce a new mindset, you’ll need a better approach.

In this session, you’ll learn how data storytelling may be just the catalyst your organization needs to get its data culture moving in the right direction. 

Key Takeaways

• Four benefits of a data storytelling culture

• Four key requirements for establishing a data storytelling culture

• Five strategies for building a data storytelling culture today

Brent Dykes

Chief Data Storyteller @ AnalyticsHero, LLC