Skip to main content
By continuing, you accept our Terms of Use, our Privacy Policy and that your data is stored in the USA.

How to Create a Data Storytelling Culture


Over the past two decades, organizations have been investing billions of dollars in analytics tools and data platforms. Surprisingly, many are still struggling to generate positive returns. They don’t have a technology problem–it’s a people-related challenge.

Today, less than 20% of companies have a data culture. Only one in five employees are data literate. If you want to change this trajectory and introduce a new mindset, you’ll need a better approach.

In this session, you’ll learn how data storytelling may be just the catalyst your organization needs to get its data culture moving in the right direction.

Key Takeaways

  • Four benefits of a data storytelling culture

  • Four key requirements for establishing a data storytelling culture

  • Five strategies for building a data storytelling culture today

Brent Dykes Headshot
Brent Dykes

Senior Director of Insights and Data Storytelling at Blast Analytics

View More Webinars

Recommended Content

Driving Impact with Data Storytelling

Eight best practices you can adopt right now to become a better data storyteller


5 Best Practices for Building Data Science Skills Academies

Best practices and expert advice on setting up an in-house skills academy

White Papers

8 Rules for Better Data Storytelling

8 rules for better data storytelling

White Papers

Hands-on learning experience

Companies using DataCamp achieve course completion rates 6X higher than traditional online course providers

Learn More

Upskill your teams in data science and analytics

Learn More

Join 2,500+ companies and 80% of the Fortune 1000 who use DataCamp to upskill their teams.

Don’t just take our word for it.