Effective Data Storytelling: How to Turn Insights into Action

When we discover meaningful insights in the data, we expect them to inform better decision-making. Unfortunately, too many insights fail to translate into action. In the very last mile of the analytics process, insights are squandered when they aren’t communicated effectively. To avoid this recurring problem, data storytelling can help make your insights more engaging, persuasive, and memorable.

In this session, Brent Dykes will share valuable frameworks and practical tips from his new book, Effective Data Storytelling: How to Drive Change with Data, Narrative, and Visuals (Wiley, 2020). He’ll give you a deeper understanding of the art and science behind data storytelling, which is an essential skill that everyone must learn and master in today’s data economy.

Key Takeaways:

• Learn about the three essential pillars of data storytelling 

• Understand how to turn your findings into a story

• Gain tips and tricks on how to better visualize your key points

Brent Dykes

Senior Director of Insights and Data Storytelling - Blast Analytics