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Effective Data Storytelling: How to Turn Insights into Action


When we discover meaningful insights in the data, we expect them to inform better decision-making. Unfortunately, too many insights fail to translate into action. In the very last mile of the analytics process, insights are squandered when they aren’t communicated effectively. To avoid this recurring problem, data storytelling can help make your insights more engaging, persuasive, and memorable.

In this session, Brent Dykes will share valuable frameworks and practical tips from his new book, Effective Data Storytelling: How to Drive Change with Data, Narrative, and Visuals (Wiley, 2020). He’ll give you a deeper understanding of the art and science behind data storytelling, which is an essential skill that everyone must learn and master in today’s data economy.

Key Takeaways:

  • Learn about the three essential pillars of data storytelling 

  • Understand how to turn your findings into a story

  • Gain tips and tricks on how to better visualize your key points

Brent Dykes

Senior Director of Insights and Data Storytelling - Blast Analytics

Brent Dykes is the Senior Director of Insights and Data Storytelling at Blast Analytics. He is also the author of Effective Data Storytelling: How to Drive Change with Data, Narrative, and Visuals.

Brent has more than 17 years of enterprise analytics experience at Omniture, Adobe, and Domo. His passion for data strategy and data storytelling comes from consulting with many industry leaders including Nike, Microsoft, Sony, and Comcast. He is a regular Forbes contributor and has written more than 40 articles on different data-related topics.

In 2016, Brent received the Most Influential Industry Contributor Award from the Digital Analytics Association (DAA). He is a popular speaker at conferences such as Strata, Web Summit,, Adtech, Pubcon, RISE, Crunch, and Adobe Summit. Brent holds an MBA from Brigham Young University and a BBA in marketing from Simon Fraser University.

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