How to Communicate with Data Effectively

Communicating with data isn't just telling people numbers and showing them plots and hoping your message is clear. You need to understand your audience's goals, desires and level of understanding. You need to ensure the clarity and persuasiveness of your message.

In this session, Miro Kazakoff, a Senior Lecturer at MIT Sloan and the author of Persuading with Data, and David Boyle, the Director at Audience Strategies and author of the PROMPT series of books, teach you how to communicate more effectively with data.  You'll learn how to research your audience's needs, how to craft a communication strategy, and how to persuade your audience using data - even when they disagree with you.

Key Takeaways: