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Agentic Commerce: What It Is, What Works, and What Changes Next

Monday, August 3, 11 AM ET

Key Takeaways

  • Learn how to prepare your business for agentic commerce and position your products for AI-driven discovery and purchase.
  • Understand how the customer journey transforms when autonomous agents — not humans — are doing the shopping.
  • Discover best practices for evolving your retail capabilities to meet the demands of an agent-first commerce landscape.

Your Presenter(s)

Jonathan Wall headshot

Jonathan Wall

CEO at Runloop

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Jonathan Wall is the co-founder and CEO of Runloop, an AI infrastructure company providing enterprise-grade environments for deploying coding agents safely and at scale. A repeat founder with deep roots in fintech and developer infrastructure, he previously co-founded Google Wallet — bringing tap-to-pay technology to the US — and Index, a fintech startup acquired by Stripe, where he subsequently led product engineering. He holds an MS in Computer Engineering from the University of Rochester.

Jacqueline Karlin headshot

Jacqueline Karlin

CEO at Agentic Commerce Advisory

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Jacqueline Karlin is the founder and CEO of Agentic Commerce Advisory, where she helps organizations navigate the transition to AI-driven commerce. Her career spans senior product leadership at PayPal, where she led AI-powered shopping personalization and checkout, as well as director-level roles at Expedia Group, WhatsApp Commerce, and Amazon, where she built voice commerce and international lending products. She holds an MBA from MIT Sloan.

Why this matters

Agentic commerce is reshaping how consumers discover, evaluate, and buy — not through clicks, but through AI agents acting on their behalf. As bots increasingly handle product search, comparison, and checkout, businesses face a fundamental rethink of how they attract, convert, and retain customers. The rules of the customer journey are changing, and the companies that adapt early will define the next era of retail.

In this panel interview webinar, Jonathan Wall (CEO at Runloop) and Jacqueline Karlin (CEO at Agentic Commerce Advisory) will explore what agentic commerce means in practice, how the shift from human-led to agent-led shopping transforms every layer of the retail stack, and what leaders need to do now to stay competitive. Drawing on experience building AI infrastructure and enterprise commerce products at scale, they will share a grounded view of what is working, what is overhyped, and what comes next.

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