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Assess Your Agentic Commerce Readiness

Tuesday, August 4, 11 AM ET

Key Takeaways

  • Assess your organisation’s readiness for agentic commerce across the key operational and technical dimensions that determine whether an agent can find, evaluate, and transact with you.
  • Apply a structured framework for getting agent-ready and prioritising the right investments, so the next investment lands where your exposure actually is.
  • Learn best practices for optimising your product and sales strategy to reach customers through bot-driven channels.

Your Presenter(s)

Jim Cook headshot

Jim Cook

Founder, Agentic Landmark · Senior Product Manager, Digital Banking at First American

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Jim Cook is the founder of Agentic Landmark and creator of the Agent Readiness Index, and Senior Product Manager for Digital Banking at First American. Across more than 35 years and 17 verticals, he has led brands through every major platform shift of the digital era, from the web to mobile, voice, and now agents, with digital leadership at GE, Sprint, Credit One Bank, Rad Power Bikes, The AZEK Company, and The VOID. He is based in Salt Lake City and holds a BFA from the Kansas City Art Institute.

Why this matters

Agentic commerce, where AI agents autonomously browse, evaluate, and transact on behalf of consumers, is moving from concept to commercial reality faster than most retailers anticipated. Businesses that lack the infrastructure, data readiness, and channel strategy to engage bot-driven buyers risk being invisible in the next wave of digital commerce. Understanding where you stand today is the first step to staying competitive.

In this webinar, Jim Cook, founder of the advisory practice Agentic Landmark and Senior Product Manager for Digital Banking at First American, will walk through a practical readiness framework for assessing how prepared your organization is for agentic commerce. Drawing on the Agent Readiness Index, his five-dimension scoring model, Jim will share a structured approach to identifying gaps, prioritising investments, and building the foundations needed to sell effectively through bot-driven channels.

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