A/B testing is a type of data experiment. It is an important tool for product and marketing teams for comparing two versions of features or content to see which is best. This live training provides an introduction to A/B testing in R, showing how you can compare the performance of two groups and determine whether or not your data experiment is a success.
We will be using DataLab. All you need is a DataCamp account. Note that members of some enterprise groups do not yet have access to use DataLab. Create a free DataCamp account with your personal email address to follow along.
We recommend that you have taken the following course before attending: