Referral programs are one of the most cost-effective sales channels—but they often go underutilized or under-optimized. With the right structure, metrics, and personalization strategies, marketing analysts can design referral pipelines that consistently drive high-quality leads and accelerate go-to-market performance.
In this session, AJ Green, a Head of Growth at The AI Collective, will teach you how to design and optimize a referral pipeline with personalization at its core. You’ll learn the key stages of the referral funnel, which metrics matter most, and how to apply generative AI tools to tailor outreach and boost results. This session is ideal for marketing analysts looking to turn referrals into a high-performing growth engine.
Presenter Bio
AJ GreenHead of Growth at The AI Collective
AJ runs the growth team for The AI Collective community, he's a Business Fellow at Perplexity, and he's a Venture Fellow at General Catalyst. He's ghostwritten for the most powerful voices in tech, built and shipped hundreds of products, and his content has driven 100 million impressions a year.
