Build a Personalized Referral Pipeline for GTM

Referral programs are one of the most cost-effective sales channels—but they often go underutilized or under-optimized. With the right structure, metrics, and personalization strategies, marketing analysts can design referral pipelines that consistently drive high-quality leads and accelerate go-to-market performance.

In this session, AJ Green, a Head of Growth at The AI Collective, will teach you how to design and optimize a referral pipeline with personalization at its core. You’ll learn the key stages of the referral funnel, which metrics matter most, and how to apply generative AI tools to tailor outreach and boost results. This session is ideal for marketing analysts looking to turn referrals into a high-performing growth engine.