Understanding how customers move from awareness to conversion is essential for effective marketing—and data is the key to making that journey visible. With AI tools like Copilot built directly into Excel, analysts can explore funnel performance faster, ask better questions, and generate insights without complex tooling.
In this code-along webinar, Laura Wiedel, the Senior Director of Lifecycle & Retention at DataCamp, will walk you through building a customer marketing funnel using Excel and Copilot. You’ll learn how to measure each stage of the customer journey, use AI assistance to analyze and visualize your data, and work through a real-world case study that brings marketing analytics to life.
Presenter Bio
Laura WiedelSenior Director of Lifecycle & Retention at DataCamp
Laura manages the customer journey for DataCamp users, from acquisition to retention. She is a data-driven marketing and communications executive. Previously, Laura was Director of Retention at food waste social impact company Too Good To Go, and had stints at Christian Dior and EY.
