Understanding Your Customer Journey with Google Analytics 4
Key Takeaways:- Learn how to track and analyze user interactions using Google Analytics 4.
- Discover how to gain insights into user behavior, engagement, and conversion performance.
- Understand key concepts in marketing intelligence to enhance your analytics skills.
Description
Understanding your customer journey is crucial for making informed business decisions, and Google Analytics 4 (GA4) offers powerful tools to track and analyze user interactions across websites and apps. By gaining insights into user behavior, traffic sources, engagement, and conversion performance, business intelligence analysts can help drive better marketing strategies and improve customer experiences. Without mastering GA4, businesses risk missing valuable opportunities to optimize their marketing efforts.
In this hands-on code-along session, Joshua Lauer, CEO at Lauer Creations, will guide you through using GA4 to analyze customer journeys effectively. You’ll learn how to set up tracking for user interactions, interpret key metrics, and apply marketing intelligence concepts to gain a deeper understanding of your audience. This session is perfect for business intelligence analysts looking to harness the full potential of GA4 for data-driven decision-making.
Presenter Bio
Joshua runs a marketing intelligence consultancy focused on Google Analytics 4 and the rest of the the Google tech stack. Previously, he was Head Of Digital Marketing at Skill Success, and a Growth Engineer at TeleSign.