Using Data and AI For GTM

Emin Can Turan (Can) is a serial entrepreneur and published (Oxford Uni Press, 2022) all-round B2B Marketing Strategist with first-rate leadership background with various Fortune 500 firms. A solid 10+ years of experience across strategic fields of marketing.

Previously at Google, Cisco and Walmart Global Tech in Product Marketing, Data Insight, and B2B Pricing, driving performance by the millions. Architect of the GTMS™ strategy models at Can & Co, and ex-Co-founder at AnalystPro AI, a SFC Capital backed SaaS venture.He is currently the Founder and Lead Researcher at Pebbles Ai, an all-in-one Revenue Growth Platform that unites neurosymbolic AI,  advanced AI agents with smart go-to-market workflows — purpose-built for B2B success.

Laura has been at Salesforce for the last decade specializing in data and insights for the Quote-to-Cash (QTC) lifecycle. She built a best-in-class data organization from the ground up focusing on data visualization, data engineering, and data science. Her goal is for QTC stakeholders to develop a data literacy culture that can make actionable data-driven business decisions. In her tenure, Salesforce has rapidly grown from a $4B to a $30B+ company. Therefore, automation, continuous learning, and leveraging the right technology have been imperative for her team's success. A big piece of Salesforce’s culture is giving back through the 1-1-1 model. In 2021, Laura joined GlobalMindED on the Board of Directors to advise with technology implementation to scale for the future. GlobalMindED helps close the equity gap by connecting first-generation college students to mentors, internships, and jobs. As a leader in technology and data, Laura is passionate about creating an equitable and inclusive business environment for her team, stakeholders, and the world around her.