How Data Science and Machine Learning are Shaping Digital Advertising (with Claudia Perlich)
Discover the role of data science in the online advertising world, the predictability of humans, how Claudia's team builds real time bidding algorithms and detects bots online, along with the ethical implications of all of these evolving concepts.
About Claudia Perlich
As the Chief Scientist at Dstillery, Claudia Perlich leads the machine learning efforts that help target consumers and derive insights for marketers. With more than 50 published scientific articles and numerous awards, she is a widely acclaimed expert on big data and machine learning applications, and an active speaker at data science and marketing conferences. Prior to joining Dstillery in 2010, Claudia worked at IBM’s Watson Research Center, focusing on data analytics and machine learning. She holds a PhD in Information Systems from New York University (where she continues to teach at the Stern School of Business), and an MA in Computer Science from the University of Colorado.