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Build a Customer Dashboard in Tableau

Experts from Optimum walk through the process of developing a business intelligence dashboard using mock data and modern analytics tools.
Abraham Kwarteng
Rushabh Shah
Liz Singh
Abraham Kwarteng , Rushabh Shah, Liz Singh

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Dashboards are a cornerstone of business intelligence—but their impact depends on how effectively data is transformed into insights that stakeholders can act on. From structuring metrics to designing clear visual narratives, building strong dashboards requires both technical execution and strategic thinking.

In this interactive code-along session, we walk through the process of developing a business intelligence dashboard using mock data and modern analytics tools. You'll see how raw data can be shaped, analyzed, and visualized to support decision-making, while exploring practical considerations around metrics, layout, and storytelling. The session blends live explanation with hands-on demonstration, giving you a flexible framework you can adapt to your own BI use cases.

Key Takeaways:

  • Understand how to approach dashboard development from a business intelligence perspective, from defining metrics to structuring insights for stakeholders.
  • Learn practical techniques for transforming and visualizing data using tools such as Python and Tableau in a collaborative, code-along format.
  • Gain a reusable framework for designing clear, insight-driven dashboards that can be adapted across industries and data contexts.

Session Resources + Files

Topics

TableauData VisualizationBusiness Intelligence

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