A Complete Guide to Business Analyst Salaries in 2024

When you’re searching for a new job, one of your first thoughts might be: What will they pay me? If you’re looking for opportunities as a business analyst, then there is a wealth of available roles to fill with competitive salaries. 

The US Bureau of Labor Statistics projects that demand will increase by 10% between 2022 and 2032, faster than average for all occupations. Business analysts are already in huge demand, and it seems that demand will only increase with time. 

The COVID-19 pandemic has catalyzed the digital revolution, which is a large factor driving the demand for business analysts. Thanks to increased investments in business analysis during the pandemic, all kinds of industries are building their data analyst teams and departments to grow with the digital revolution. 

However, there is a shortage of analytically savvy candidates to fulfill such roles—a shortage of ​​140,000 to 190,000 people in the US alone. The hot demand for analysts puts BAs in good stead to earn a handsome salary, competitive amongst other tech careers. 

Business analysts support many functions of a business, and their salaries can vary depending on their specific role, their skills, experience level, location, and even the industry they work within. 

This article will study how such criteria influence a business analyst’s salary in 2024. We’ve based our overview on data from several job portals, including Glassdoor and PayScale, public data from the U.S. Bureau of Labor Statistics, and job surveys. This focus will cover the United States, United Kingdom, European Union, and Canada to give great insights wherever you are based. 

Business Analyst Salaries by Experience

Average Business Analyst Salaries

Source: Glassdoor

How much does a business analyst earn on average? According to Glassdoor, the average total pay for business analysts in the U.S is $91,983 per year. The confidence estimate on this figure is very high, and they’ve based it on over 65,000 reported salaries. 

Entry-Level Business Analyst Salaries

However, a business analyst’s salary will vary with experience. Keeping our focus on the U.S, we can see that as someone entering the business analyst field, you might expect to earn about $80,172 per year. 

Source: Glassdoor

Senior Business Analyst Salaries

Whereas if you are a senior business analyst, your experience grants you an average yearly salary of $115, 279. It is clear to see that pay reliably increases with seniority for business analysts.

Source: PayScale

Looking at this graph from PayScale we can see a more detailed report of how years of experience directly affect pay level. With their data, entry-level BAs can expect to earn $62k, whereas with 20 years experience or more, that salary can grow to $81k. These figures are based on a smaller sample size than Glassdoor, which could account for the difference we've seen.

Business Analyst Salaries by Location

Location is another variable that will change your expected income. Let’s see the breakdown for these areas: 

Business Analyst Salaries in the United States

Business analysts make the most in Washington, California, New Hampshire, New Jersey, and Oregon, according to data collected by Zippia. In Washington, which is the highest paid, the average business analyst salary is $88,037, which is down compared to 2022, when it was $93,191. Whereas Floria has the lowest average business analyst salary of $61,057 — which is still higher than the national annual wage across roles and industries.  

Source: Zippia

* The darker areas on the map show where business analysts earn the highest salaries across all 50 states.

Business Analyst Salaries in the United Kingdom

In the UK, the average BA salary is £51,617, less than the base pay for an analyst in the U.S. On top of this, the salary trajectory for a BA is not such a steady upward curve in the U.K. 

There is little difference in salary for an entry-level BA until they become a senior analyst, when they can earn around £68,512 a year. This presents some improvement; however, it’s not as competitive as U.S. salaries. 

Source: Glassdoor

Business Analyst Salaries in the European Union

With 27 countries in the EU, there is plenty of scope for a wide range of salaries. We will give a few examples to show an example of the range in salaries across Europe. 

One of the most lucrative places in the EU to be a business analyst is Germany. On average, a BA in Germany can expect to earn €55,000 a year, which is considered an average wage. As a Senior BA, this goes up to €77,008 on average per year. 

Similarly, in Amsterdam and the Netherlands, you can expect a base pay of €52,645, which increases to €71,603 as a senior analyst. 

In France, the average pay base is a little less at €42,308 a year, with little difference in rate as an entry-level candidate. Other areas of the Mediterranean, such as Spain and Italy, have a considerably lower rate of pay for business analysts. On average, your salary in Spain would be €32,868 and €27,500 in Italy. 

Business Analyst Salaries in Canada

Source: Glassdoor

Canada, much like the U.S, can offer a generous salary for business analysts. On average, this looks to be around $71,011. A senior analyst’s income can slide up to around $88,143. 

Business Analyst Salaries by Job Title

“Business analyst” is a job title that covers many different kinds of roles, from Junior IT business analyst to business intelligence analyst. Here we break down the average pay for some of the roles that fall under BA, with around $30,000 difference between the lowest and highest paying roles. 

A business analyst’s seniority and involvement with tech generally affords higher compensation. (Data for roles in the United States, via Payscale). 

Business Management Analyst Salaries

Provides high-level analytic expertise for the development of complex reporting and analytical Business Intelligence (BI) solutions utilizing various tools such as Oracle. Must have strong managerial and analytical experience. 

Average salary $60,428. 

Business Performance Analyst Salaries

Evaluates the performance of systems and outcomes. Using strong research and analytical skills, a performance analyst works across teams and with leadership to optimize client growth. 

Average salary $60,678.

Business Analyst II Salaries

Collect and analyze data for potential business expansion. A Business Analyst II will need to be fluent in statistics, certified in programs such as SQL, and able to take on leadership roles.  

Average salary $64,981.

Business Intelligence Analyst Salaries

Combine technical ability with business acumen to provide valuable insight into the driving forces behind every aspect of the business. Perform competitor and industry analysis to ensure the long-term viability of the business. BI analysts need to have expertise in a range of skills, including statistics, data visualization and management, computer programming, and more. Many companies will require entry-level BI analysts to have several years of experience as a data analyst or related role. 

Average salary $66,791.

Application Business Analyst Salaries

Serve as part of an organization’s IT team, taking an analytic role to ensure that the computer application systems being used meet the organization's needs. Application analysts need to have technical skills, including an understanding of computer languages. 

Average salary $66,882.

Technical Business Analyst Salaries

Oversees and implements technical projects and solutions. The primary aim is to convert business requirements into technical specifications easily understood by the development and technical teams. This requires around 3+ years of experience in data analysis as well as understanding BI tools and programming languages. 

Average salary $71,489.

Agile Business Analyst Salaries

Provides guidance and advice to various lines of business in the use of various data management tools and processes. They often require a couple of years of experience in case modeling and solid experience in Agile and Scrum. 

Average salary $74,000. 

Business Solutions Analyst Salaries

Provides leadership and expertise on industry-leading technologies, reporting tools, data management methodologies, infrastructure, and best practices within data science-driven environments. This role requires several years of experience in finance solutions. 

Average salary $75,243.

Systems Business Analyst Salaries

Help with the technological integration of business IT and software. They need a technical background in business systems analyses and strong communication skills to address the gap between the technical and non-technical aspects of the client’s business. 

Average salary $78,095.

Senior IT Business Analyst Salaries

Responsible for enhancing the quality of IT products and services, analyzing data to inform business decisions, and finding technological solutions to business needs. 

Average salary $90,201.

Notably, PayScale’s average base pay for business analysts is a little lower than the data collected from Glassdoor. However, the salary range corresponding to job titles match the trends shown by Glassdoor’s findings.