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From Media Manager to Data Storyteller: Fabiola's DataCamp Journey

Learn how Fabiola transformed into a data storyteller at Portugal's largest media company, mastering Python with DataCamp for insightful data story telling.
Jan 21, 2025  · 3 min read

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From Media Manager to Data Storyteller: Fabiola's DataCamp Journey

As an audience development manager at one of Portugal's largest media companies, Fabiola Mousinho recognized that traditional reporting wasn't enough to drive editorial decisions. While her role involved analyzing website performance, podcasts, and newsletters, she needed to transform complex data into clear insights for journalists. When her postgraduate studies demanded Python skills, she turned to DataCamp to build the technical foundation that would revolutionize her approach to data storytelling.

I desperately needed to learn Python quickly. DataCamp's structure—with short videos and immediate exercises—made it so easy to get started.

Fabíola MousinhoAudience Development Manager

Fabiola has focused on developing three core competencies, steadily building her capabilities through DataCamp's structured approach. She has completed over 22 courses across multiple technologies and they have earned over 45,000xp on DataCamp. Two areas in particular transformed her approach to data communication:

  • SQL Fundamentals Track: Mastered database querying, turning a major challenge into a core strength that enables deeper analysis of media performance data.
  • Power BI Certification Path: Developed expertise in creating compelling visualizations that make complex metrics accessible to editorial teams.

Fabiola's Favorite Courses

SQL Fundamentals

AdvancedSkill Level
26hrs
Master the SQL fundamentals needed for business, learn how to write SQL queries, and start analyzing your data using this powerful language.
See DetailsRight Arrow

DataCamp didn't just teach me tools – it taught me how to think about business problems through a data lens.

Fabíola MousinhoAudience Development Manager

Practical Learning Design

Fabiola finds unique value in DataCamp's approach to professional development:

  • Bite-Sized Learning: Short videos and immediate practice perfectly suit busy professionals who study after long workdays.
  • Portfolio Building: Side projects provide opportunities to apply skills to real-world scenarios and build a professional portfolio.

DataCamp is perfect for busy professionals who learn after work. It's structured, practical, and lets you build real portfolio projects.

Fabíola MousinhoAudience Development Manager

Transforming Editorial Insights

Fabiola's technical skills have revolutionized how she communicates data to journalists. Recently, she needed to analyze website performance trends for the editorial team. Using her DataCamp skills, she developed clear visualizations that transformed complex metrics into actionable insights.

By implementing SQL queries and Power BI dashboards, she created a system that helps journalists understand their content's impact. What would have been confusing statistics became clear stories that drive editorial decisions.

I could keep sharing basic numbers, or I could tell compelling data stories. With DataCamp's visualization and SQL skills, I built analytics tools that finally help journalists understand their impact.

Fabíola MousinhoAudience Development Manager

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