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How Data Literacy Skills Help You Succeed

September 4, 2022

Jordan Morrow shares his insights on data literacy, why organizations need data literacy in order to use data properly and drive business impact, how to increase organizational data literacy, and more.

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Key Quotes

Data literacy is creating a comfort in people so they are able to utilize data. For some people that may look like becoming a full-fledged machine learning engineer or data scientist. But, for many others, creating comfort just means learning to interpret data, ask questions of data, and communicate effectively with those who specialize in data science and who are technically sound. It’s just about creating comfort and confidence in utilizing data, and it doesn’t mean everyone has to become super technical or be something they are not.

Historically, businesses have always seen the technical people as the ones that need to utilize and understand data, and while self-service analytics and business intelligence tools streamlined data democratization, most people don’t have a technical background in data, so they are trained on how to use the tool, but they still lack training on how to properly understand, interpret, and utilize the data itself these tools give them access to. We need training on the tools and technology, and we need training on the data and analytics.

Key Takeaways


Being data literate does not mean you have to become a full-fledged data practitioner. You just need to be comfortable interacting with data in a meaningful way so you can understand, interpret, and utilize it.


When it comes to data, everybody has a seat at the table, no matter what their background or role is, because everyone has personal experience that can be applied to the data.


Successful data literacy programs educate executives, secure their buy-in, benchmark throughout all stages of the program, and continuously iterate.

About Jordan Morrow

Photo of Jordan Morrow

Jordan Morrow is the VP and Head of Data Analytics at Brainstorm, Inc., is known as the Godfather of Data Literacy, and is the author of Be Data Literate: The Data Literacy Skills Everyone Needs to Succeed. Jordan has been a fierce advocate for data literacy throughout his career, including helping the United Nations understand and utilize data literacy effectively.

Photo of Adel Nehme
Meet our host
Adel Nehme

Adel is a Data Science educator, speaker, and Evangelist at DataCamp where he has released various courses and live training on data analysis, machine learning, and data engineering. He is passionate about spreading data skills and data literacy throughout organizations and the intersection of technology and society. He has an MSc in Data Science and Business Analytics. In his free time, you can find him hanging out with his cat Louis.

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