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What is Data Literacy? A 2024 Guide for Data & Analytics Leaders
Empower Your Team with Data Literacy
Enhance your team's data literacy and decision-making capabilities with DataCamp for Business. Access diverse courses, hands-on projects, and centralized insights for teams of 2 or more.
Everyone should become data literate. Everyone should teach kids how to be data literate and ask important questions about the data and the world around them. In the past, you could say seeing is believing. But with deepfakes and AI-powered misinformation, we can no longer say that. If you're not asking the right questions about the data and the technologies we see, you could be doing yourself and future generations a disservice.
Anjali Samani, Director of Data Science & Decision Intelligence at Salesforce
Data literacy is about creating comfort and confidence in utilizing data within the organization, and it doesn’t mean everyone has to become super technical or be something they are not, but it means everyone is able to drive results with data
Jordan Morrow, Author of Be Data Literate
Data culture is not just an option; it is mission critical.
Sudaman Thoppan Mohanchandralal, Founder of Nautilus Principle, and Former Chief Data Officer at Allianz Benelux
Data culture and skills are a big part of a successful data strategy. Because ultimately, what leaders need to understand is whether everybody in the company sees data as an asset and, if so, how do they see it?
Vijay Yadav, Director of Quantitative Sciences & Head of Data Science at the Center for Mathematical Sciences at Merck
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No one wants to feel belittled, and when you make data hard and inaccessible, that’s the first feeling folks get. Moreover, leaders shouldn’t use data to punish individuals. We need to use data to improve business processes, to keep teams accountable, but we need to ensure people feel confident surfacing data to discuss business outcomes.
Cindy Howson, Chief Data Strategy Officer at ThoughtSpot
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Uncover what 550+ leaders in the US & UK believe about the state of their teams’ data & AI skills.
We have set different learning objectives for data analytics skills, depending on the different target groups, and shaping tailored learning journeys for each of these groups is crucial.
Elizabeth Reinhart, Data & AI Analytics Capability Building Senior Manager at Allianz
Our data personas were really important for helping us create demand amongst colleagues. It helped us really understand what learning they needed, and we could justify why we've given them some learning content over others based on their persona and their role. It also helped us in our communications because it helped us personalize our messaging and our approach. Our persona work helped us answer “What's in it for me,” because I guarantee you that's all people really care about. How is it going to help them be smarter, quicker, better, and more productive at their job? Part of the persona work really helped bring that to life for people.
Emily Hayward, Data & Digital Change Manager at CBRE
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Get your team access to the full DataCamp library, with centralized reporting, assignments, projects and more
What is data literacy?
Why is data literacy important for individuals?
Why is data literacy important for organizations?
How can organizations drive data literacy?
How do you measure data literacy?
What are the risks of insufficient data skills?
What are the critical challenges organizations face in data literacy?
What are some key principles for a successful data literacy program?
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