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QlikView vs Tableau: A Comparison Guide

Understand the key differences and similarities in this QlikView vs Tableau explanation guide.
Jul 21, 2024  · 9 min read

When searching for business intelligence (BI) tools, two popular options that often come up are QlikView and Tableau. Both software offer powerful analytics capabilities, but they have distinct differences that set them apart.

In this guide, we will compare the features, functionality, and overall user experience of QlikView vs Tableau to help you make an informed decision for your organization. In a separate webinar, you can learn about Driving Analytics Adoption Within Your Organization.

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Why are Data Visualization Tools Important?

Data visualization tools allow businesses to effectively analyze and interpret large amounts of data in an intuitive way. They provide a visual representation of complex data,  making it easier for users to identify patterns, trends, and outliers. 

This ultimately helps businesses make data-driven decisions and gain valuable insights into their operations.

What is Tableau?

tableau featured page

Tableau is also a popular data visualization and analytics tool that was recently acquired by Salesforce. It offers a wide range of features for data analysis, including interactive dashboards, visualizations, and reporting.

Tableau offers several products:

  • Tableau Desktop: A self-service analytics tool for individual users.
  • Tableau Server: A centralized platform for sharing and collaborating on data.
  • Tableau Online: A cloud-based version of Tableau Server.

What is QlikView?

qlikview featured page

QlikView is a data discovery and visualization tool developed by Qlik. It allows users to easily analyze and visualize their data through interactive dashboards and reports. QlikView uses an in-memory data processing technology, meaning it can quickly load and manipulate large datasets for real-time analysis.

It is also a first-generation analytics product, which was succeeded by Qlik Sense. However, QlikView is still widely used and offers a strong set of features for data analysis.

QlikView vs Tableau: Similarities

Let’s start with some similarities between the two tools.

Here are some of them:

  1. Data source connectivity: Both tools offer a wide range of data source connectivity options, allowing users to easily import data from various sources such as databases, spreadsheets, and cloud applications.
  2. Drag-and-drop functionality: QlikView and Tableau both use drag-and-drop functionality for creating visualizations, making it simple for non-technical users to create interactive charts and graphs.
  3. In-memory processing: As mentioned earlier, both QlikView and Tableau utilize in-memory processing technology, allowing for fast data analysis.
  4. Collaboration: Both tools have features that allow for collaboration among multiple users, making it easier for teams to work together and share insights.

With both tools being the pioneers of data visualization tools, both are well developed and have many similarities in features.

QlikView vs Tableau: Differences

Next, here are the differences between the two tools:

  1. Data complexity: QlikView is better suited for handling complex data and large datasets, while Tableau is more suitable for simpler datasets.
  2. Customization options: While both tools offer a wide range of customization options, Tableau provides more flexibility in terms of creating custom visualizations and dashboards.
  3. Mobile compatibility: Tableau has a strong focus on mobile compatibility, allowing users to access their data and visualizations on-the-go. QlikView, on the other hand, may require additional configurations for mobile access.
  4. Data connections: Tableau has more native integrations with popular databases such as Oracle and Microsoft SQL Server, but QlikView has limited connections.

As you can see, these differences make both QlikView and Tableau suitable for different use cases. QlikView is better suited for complex and large datasets, while Tableau excels in creating customized and mobile-friendly visualizations.

However, both tools offer powerful data analytics capabilities and can help organizations make informed decisions based on their data.

Tableau vs QlikView: A Detailed Comparison

To give you a clearer picture of the two tools, let’s look at these points in further detail. 

1. Data integration capabilities

QlikView

QlikView's data integration is based on their proprietary in-memory engine, which allows for faster data processing and analysis. This means that all data is loaded into the computer's memory, eliminating the need for time-consuming database queries.

This may demand a steeper learning curve for scripting for ETL (Extract, Transform, Load) processes.

Tableau

On the other hand, Tableau's automatic data model inference simplifies integration, making it a compelling choice for users who want to dive straight into analysis without getting bogged down by extensive data modeling.

Tableau also offers a variety of data integration options, including direct connections to databases and cloud-based solutions such as Amazon Redshift and Google BigQuery. This gives users the flexibility to connect to various data sources and work with real-time data.

Winner

In terms of data integration, the overall better tool would be Tableau. However, your choice may be dependent on your specific needs as a user. 

If you require a more hands-on approach and have complex data modeling needs, QlikView would be the better choice. However, if you want a user-friendly interface with simplified data integration, Tableau would be the preferred option.

2. Visualization and dashboard design

When it comes to picking out a good BI tool, the experience of creating data visualizations and dashboards plays an important part. Let's have a look at how the two compare below.

QlikView

QlikView's dashboard design is more of an intuitive drag-and-drop approach where elements are dropped onto the canvas. I personally found this much easier to get started with than Tableau since their container system can be confusing.

Here’s an example of the dashboards found in QlikView:

qlikview dashboard example

Source: Qlik

Tableau

Tableau's intuitive drag-and-drop interface facilitates rapid and sophisticated visual analytics, while its flexibility in design enables the creation of tailored, insightful visualizations that resonate with the audience. 

tableau dashboard example

Source: Call Center Dashboard by Shreya Arya

Tableau dashboards are created using layout containers, which can feel clunky and rigid at times. However, there are flexible containers for more advanced users so the layout can be easily customized to fit specific needs.

Learn more about using dashboards in our Creating Dashboards in Tableau course

Winner

When comparing the data visualization capabilities of both tools, it is clear that Tableau takes the lead. Its drag-and-drop approach allows for a more user-friendly and intuitive experience while still offering advanced customization options for more experienced users. 

3. Learning curve and user interface

QlikView

QlikView has a steeper learning curve due to its complex scripting language and data modeling process. 

However, it offers a more flexible user interface that allows for more customization and control over the data visualization process. Users can also take advantage of QlikView’s drag and drop features to create interactive dashboards and reports.

Here’s a QlikView script example:

// Load data from an Excel file
LOAD
    CustomerID,
    CustomerName,
    Address,
    City,
    State,
    ZipCode,
    Country,
    OrderID,
    OrderDate,
    Amount
FROM
    [C:\Data\SalesData.xlsx]
(ooxml, embedded labels, table is Sheet1);
// Perform some transformations
// Convert OrderDate to a date format
Orders:
LOAD
    CustomerID,
    OrderID,
    Date(OrderDate, 'YYYY-MM-DD') as OrderDate,
    Amount
RESIDENT [Sheet1];
// Create a new field for Year and Month
OrdersWithDate:
LOAD
    *,
    Year(OrderDate) as OrderYear,
    Month(OrderDate) as OrderMonth
RESIDENT Orders;
// Drop the Orders table as it is no longer needed
DROP TABLE Orders;
// Join OrdersWithDate back with the customer data
LEFT JOIN (Sheet1)
LOAD
    CustomerID,
    OrderID,
    OrderDate,
    OrderYear,
    OrderMonth,
    Amount
RESIDENT OrdersWithDate;
// Drop the OrdersWithDate table as it is no longer needed
DROP TABLE OrdersWithDate;
// Create a simple pivot table
PivotTable:
LOAD
    Country,
    OrderYear,
    Sum(Amount) as TotalSales
RESIDENT [Sheet1]
GROUP BY Country, OrderYear;
// Save the transformed data to a QVD file
STORE PivotTable INTO [C:\Data\TransformedSalesData.qvd] (qvd);

Explanation:

  1. Loading Data:
    • The LOAD statement is used to load data from an Excel file named SalesData.xlsx located at C:\Data. The data is loaded from Sheet1 of the Excel file.
  2. Transforming Data:
    • A new table, Orders, is created where the OrderDate field is converted to a date format.
    • Another table, OrdersWithDate, is created, adding OrderYear and OrderMonth fields by extracting the year and month from the OrderDate.
  3. Joining Data:
    • The LEFT JOIN statement joins the OrdersWithDate table back to the original customer data (Sheet1).
  4. Creating a Pivot Table:
    • The PivotTable table is created to summarize the total sales amount by Country and OrderYear.
  5. Storing Transformed Data:
    • The STORE statement saves the PivotTable to a QVD file named TransformedSalesData.qvd in the C:\Data directory.

Tableau

Tableau has a simpler learning curve compared to QlikView, with a more intuitive drag and drop interface. This makes it easier for users to quickly create visualizations without needing extensive knowledge of coding or data modeling. Tableau also offers various templates and pre-built visualizations that further simplify the process for beginners.

Winner

The clear winner for the learning curve has to be Tableau, as it requires less technical knowledge and offers a more user-friendly interface. However, QlikView may be better suited for those with more advanced technical skills who want more control over the data visualization process.

4. Customization and extension

Customization and extension are crucial facets where QlikView and Tableau diverge, presenting distinct offerings for tailored analytics experiences.

QlikView

QlikView's scripting allows for intricate customization at the data model level. QlikView's extension objects also enable highly customized analytics applications, catering to unique business requirements. 

Tableau

Tableau's Dashboard Extensions API unlocks the possibility of integrating and interacting with external applications directly within Tableau dashboards, expanding its functionality.

tableau dashboard extensions API

Source: Dashboard Extensions API

This expands upon Tableau's already flexible dashboarding capabilities.

Winner

Tableau is the clear winner in terms of extensibility, with its robust Dashboards Extensions API and wide range of community-driven resources. Its focus on integrating external applications directly within dashboards allows for a seamless user experience and provides endless possibilities for customization. 

QlikView also offers some extensibility options through its Extension Objects, but they are not as advanced or widely adopted as Tableau's offerings.

5. Community support and resources

QlikView

QlikView offers a variety of resources to help users stay abreast with the platform's latest developments. Qlik Community, its online forum, is hub for Qlik data enthusiasts who share their experiences and insights.

Tableau

Tableau’s community is especially renowned for its Tableau Viz Gallery and Viz of the Day, which encourages a vibrant and collaborative nature.

tableau viz of the day

Source: Tableau Viz of the Day

Tableau's online community, also known as the Tableau Community Forums, is an extensive resource with active participation from users across all skill levels. Here, professionals can find solutions, share best practices, and inspire one another with creative visualizations.

Winner

Among these two, the community support for Tableau seems to stand out as the winner. With a larger and more active user base, Tableau's community provides a wealth of resources and opportunities for collaboration.

However, that does not mean QlikView falls short in terms of support and resources. The Qlik Community is an invaluable source of knowledge and expertise, with dedicated forums for different topics such as scripting, data modeling, and visualizations.

Tableau vs QlikView: A summary

Here’s a summary of both tools:

Category

QlikView

Tableau

Winner

1. Data Integration Capabilities

  • Proprietary in-memory engine for faster data processing.
  • Steeper learning curve for scripting ETL processes.
  • Automatic data model inference simplifies integration.
  • Variety of integration options including direct connections to databases and cloud-based solutions.
  • Tableau  

2. Visualization and Dashboard Design

  • Intuitive drag-and-drop dashboard design.
  • Intuitive drag-and-drop interface for sophisticated visual analytics.
  • Flexible design for tailored visualizations.
  • Container system can feel clunky and rigid at times.
  • Tableau  

3. Learning Curve and User Interface

  • Steeper learning curve due to complex scripting language and data modeling process.
  • Flexible user interface with drag and drop features.
  • Simpler learning curve with intuitive drag-and-drop interface.
  • Offers templates and pre-built visualizations for beginners.
  • Tableau

4. Customization and Extension

  • Intricate customization at the data model level with scripting.
  • Extension objects enable highly customized analytics applications.
  • Dashboard Extensions API for integrating and interacting with external applications.
  • Wide range of community-driven resources.
  • QlikView

5. Community Support and Resources

  • Qlik Community provides forums and resources for scripting, data modeling, and visualizations.
  • Renowned for Tableau Viz Gallery and Viz of the Day.
  • Active Tableau Community Forums
  • Tableau

Final Thoughts

Wrapping up, both Tableau and QlikView are viable tools in the data visualization and BI field. Both have their unique strengths and weaknesses, and choosing between them ultimately comes down to the specific needs and preferences of an organization.

Overall, Tableau shines in its user-friendly interface and robust community support, while QlikView offers powerful data manipulation capabilities and a more traditional approach to BI. 

Keen to explore more among the other data visualization tools? You might like our other free resources, such as a learning Tableau guide, a Power BI vs Tableau comparison, or a Looker vs Tableau comparison.

If you’re interested in learning about Tableau, check out our Tableau Fundamentals Skills Track or the Data Analyst in Tableau Track.

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Author
Austin Chia
LinkedIn

I'm Austin, a blogger and tech writer with years of experience both as a data scientist and a data analyst in healthcare. Starting my tech journey with a background in biology, I now help others make the same transition through my tech blog. My passion for technology has led me to my writing contributions to dozens of SaaS companies, inspiring others and sharing my experiences.

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