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Artificial Intelligence (AI) Strategy

BasicSkill Level
4.8+
1,625 reviews
Updated 05/2026
Learn how to blend business, data, and AI, and set goals to drive success with an effectively scalable AI Strategy.
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TheoryArtificial Intelligence3 hr16 videos49 Exercises3,450 XP17,339Statement of Accomplishment

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Course Description

Discover the Cornerstones of AI Strategy

You must have heard of various strategies such as business, data, and AI and would be wondering how they are connected. Is there a suggested order that shows which one comes first? Join this course to understand how these intertwined strategies combine to create a robust strategic framework for organizations operating in today's data-driven world. You will also explore the role of an AI strategist in driving successful AI transformation that is well-aligned with strategic business goals.

Explore What Makes a Good AI Goal

As you formulate an effective AI strategy, you will start by understanding the difference between AI and traditional software. Such distinction helps build a lens to identify whether AI is even a right fit. You will also learn to set realistic business goals and define the appropriate metrics to define the project's success. As you progress, you will gain insights into assessing whether the projects justify the return on the investments that go into building such sophisticated technology.

Getting the Key Strategic Components in Place

You will learn about the different components of a successful AI strategy in detail, starting with fostering an AI culture. Such culture finds its roots in promoting innovation, high-performing teams, and the correct data. As you work through this conceptual course, you will find that while innovation is essential, building a robust risk assessment framework is crucial to get it right.

Time to Unlock the Potential by Scaling AI

As you reach the end of this course, you will have all the necessary ingredients to get started. However, it is advised to start small and explore the idea's viability through a proof of concept before making hefty investments for full-scale implementation. You will also review what it takes to build scalable AI systems and the significance of MLOps in scaling them efficiently. Ultimately, the chapter underscores the influence of executive sponsors and AI champions in fostering AI adoption.

Prerequisites

There are no prerequisites for this course
1

Fundamentals of AI Strategy

The chapter underpins the intricate relationships between business, data, and AI strategies. It then goes deeper into how an effective AI strategy begins with a clear vision and the role of a focused action plan in driving an organization's strategic objectives.You will also learn the skills that go into making a successful AI strategist, outlining their responsibilities and contributions towards achieving the business goals.
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2

Designing a Winning AI Strategy

This chapter sharpens the business acumen by distinguishing AI software from traditional software, ensuring the effective use of resources for pertinent business challenges. It further explains the key business drivers in identifying the most impactful AI initiatives and shares how to set the right AI goals. Alongside explaining the significance of ROI, learners will understand the challenges and drivers of assessing ROI.
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3

Components of AI Strategy

This chapter explains different components of a successful AI strategy, such as innovation and building the right culture for high-performing teams. It also underscores the importance of AI literacy, covering the pivotal do’s and don’ts of AI usage. While innovation is essential, understanding the potential AI-associated risks and asking the right questions is crucial to building a robust risk assessment framework for AI.
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4

Time for Action

In this chapter, we discuss the role of feasibility workshops and emphasize initiating a focused PoC to gauge AI's potential before a full-scale rollout. We will also highlight what it takes to build scalable AI systems and the significance of MLOps in scaling it right.Ultimately, the chapter underscores the influence of executive sponsors and AI champions in fostering AI adoption.
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Artificial Intelligence (AI) Strategy
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*4.8
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Katarzyna

Turan Umut

Valeria

FAQs

Do I need a coding or data science background to take this course?

No technical background is required. The course focuses on strategy, goal-setting, team design, and risk assessment rather than building or coding AI systems. It is designed for professionals who need to make decisions about AI, not implement it.

Who is this course designed for?

Business leaders, product managers, and data professionals who need to define, evaluate, or communicate AI initiatives within their organizations. It is also relevant for anyone moving into an AI strategy or consulting role.

How is AI strategy different from business strategy or data strategy?

The course treats all three as distinct but connected. Business strategy sets organizational direction, data strategy governs how data is collected and managed, and AI strategy defines where and how AI can deliver value within that broader context. Chapter 1 covers how the three interrelate.

How does this course help me decide whether a business problem actually needs AI?

Chapter 2 covers a framework for translating business problems into technical terms, assessing feasibility, and calculating ROI. You will also learn to apply SMART goal-setting to scope AI initiatives realistically and avoid common traps like FOMO-driven adoption.

What does the course cover on AI risk?

Chapter 3 includes a dedicated lesson on AI risk assessment, covering ethical frameworks, questions to ask before integrating AI, and how to build a structured approach to identifying and managing risk across an AI initiative.

How is this course structured?

The course has four chapters. Chapter 1 covers the fundamentals and the role of an AI strategist. Chapter 2 focuses on designing a strategy, setting goals, and assessing costs. Chapter 3 covers culture, team building, data readiness, and risk. Chapter 4 addresses execution, from proof of concept through scaling, deployment, and driving organizational adoption.

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