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Case Study: Analyzing Customer Churn in Tableau

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3 hours
2,200 XP
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Course Description

Are you ready to apply your Tableau skills to a real-world dataset?

Apply your Tableau skills with a Case Study

For subscription-based businesses, reducing customer churn is a top priority. In this Tableau case study, you'll investigate a dataset from an example telecom company called Databel and analyze their churn rates.

Understand why customers churn

Analyzing churn doesn’t just mean knowing what the churn rate is: it’s also about figuring out why customers are churning at the rate they are, and how to reduce churn. You'll answer these questions by creating calculated fields and various visualizations in Tableau, such as dual-axis graphs and scatter plots. You'll make your graphs dynamic by using filters and parameters, and combine everything into a story to share your insights.
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  1. 1

    Exploratory analysis

    Free

    In this first chapter, you'll start exploring the new dataset and revisit creating calculated fields in Tableau to get a better understanding of why customers are churning.

    Play Chapter Now
    Analyzing customer churn in Tableau
    50 xp
    Tableau analysis process
    100 xp
    Data check time
    100 xp
    Calculating churn
    100 xp
    Investigating churn reasons
    100 xp
    Digging deeper in churn categories
    100 xp
    Use maps to your advantage
    100 xp
  2. 2

    Investigating churn patterns

    You'll continue by leveraging the Tableau knowledge you gained from the prerequisite courses to further investigate why customers are leaving Databel.

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    Zooming out
    50 xp
    Analyzing demographics
    100 xp
    Age bins
    100 xp
    Inspecting groups
    100 xp
    Parameters
    100 xp
    Unlimited plan
    100 xp
    International calls
    100 xp
    Advice to Databel
    50 xp
    Contract type
    100 xp
  3. 3

    Visualizing your analysis

    In the last chapter, you'll create Tableau interactive dashboards and arrange them into stories, so that you can share your results with stakeholders.

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    Creating a cohesive story
    50 xp
    Dashboarding best practices
    50 xp
    Overview dashboard
    100 xp
    Age brackets & groups
    100 xp
    Payment method and contract type
    100 xp
    International and data plan
    100 xp
    Story time!
    100 xp
    Wrap-up
    50 xp
    Saving your work
    100 xp
For Business

Training 2 or more people?

Get your team access to the full DataCamp platform, including all the features.

datasets

Metadata sheetDatabel - DataWorkbooks

collaborators

Collaborator's avatar
Sara Billen

prerequisites

Introduction to TableauAnalyzing Data in TableauCreating Dashboards in Tableau
Carl Rosseel HeadshotCarl Rosseel

Head of BI Curriculum at DataCamp

Carl is building Technology Alliances at DataCamp. Previously, he was the head of the BI Curriculum at DataCamp, where he focused on democratizing data skills through Business Intelligence tools. He holds a double master's degree in Business Engineering and worked in various analyst roles at an e-commerce company before joining DataCamp. He likes to use data to make the complex simple and tell data stories. Outside work, you can often find him enjoying a game of soccer, both on and off the pitch.
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