Analyze an AB-test from the popular mobile puzzle game Cookie Cats.
Cookie Cats is a hugely popular mobile puzzle game developed by Tactile Entertainment. It's a classic "connect three" style puzzle game where the player must connect tiles of the same color in order to clear the board and win the level. It also features singing cats. We're not kidding! Check out this short demo:
As players progress through the game they will encounter gates that force them to wait some time before they can progress or make an in-app purchase. In this project, we will analyze the result of an AB-test where the first gate in Cookie Cats was moved from level 30 to level 40. In particular, we will analyze the impact on player retention.
To complete this project, you should be comfortable working with pandas DataFrames and with using the pandas plot method. You should also have some understanding of hypothesis testing and bootstrap analysis. We recommend that you comple the following courses before taking on this project:
Instructor at DataCamp
Rasmus Bååth is an instructor at DataCamp and in charge of building new DataCamp Projects. Before joining DataCamp he did a PHD in Cognitive Science at Lund University, Sweden. Follow him at @rabaath on Twitter or on his blog, Publishable Stuff.See More
Data Scientist at Tactile Entertainment
Brett Romero is a Data Scientist at Tactile Entertainment. He has previously worked for a range of organisations, including the United Nations Development Programme, Deloitte, and the Australian Taxation Office. You can follow him on Twitter at @mrbrettromero or read more about his work on his blog.See More