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Competition

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Was a website redesign successful?

Was a website redesign successful?

You work for an early-stage startup in Germany. Your team has been working on a redesign of the landing page. The team believes a new design will increase the number of people who click through and join your site. They have been testing the changes for a few weeks, and now they want to measure the impact of the change and need you to determine if the increase can be due to random chance or if it is statistically significant.

Prize

SWAG

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Your challenge

  • Analyze the conversion rates for each of the four groups: the new/old design of the landing page and the new/old pictures.
  • Can the increases observed be explained by randomness? (Hint: Think A/B test)
  • Which version of the website should they use?

Prizes

The winners will receive DataCamp merchandise.

How to get started

Create your most insightful analysis using DataLab, our in-browser tool to write, run, and publish data analyses. Once you’ve finished your work, you’ll need to publish it for review.

1
Start your analysis in R or Python
2
Create an insightful analysis
3
Publish your work for review
4
Share your publication to get upvoted

Judging criteria

The top 5 most upvoted entries will win.

We will also randomly select 10 people from those who correctly workout which versions of the website are a real improvement.

Rules

  • Entries to the competition take the form of a workbook publication. Make sure the competition publication is publicly visible in order to be entered into the competition.
  • Your publication should be focused on data provided within the competition.
  • The competition is open and free to registered DataCamp users.
  • Only one entry per user. In the event of multiple entries being submitted the first entry will be considered as the main entry.
  • Make sure your competition workbook is published by the competition deadline in order for it to be valid. This competition ends on 2nd February, 2022 at 22:59 PT.

Note: Please make sure you're 18+ years old and are allowed to take part in a skill-based competition from your country.

FAQs

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