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Case Study: Analyzing Customer Churn in Excel

Basic1 hr

You will investigate a dataset from a fictitious company called Databel in Excel, and need to figure out why customers are churning.

Python1 hr4 videos21 Exercises1,750 XP30,158Statement of accomplishment

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Course Description

Are you ready to apply your Excel skills to a fictitious dataset?

Apply your Excel Skills with a Case Study

For subscription-based businesses, reducing customer churn is a top priority. In this Excel case study, you'll investigate a dataset from an example telecom company, Databel, and analyze their churn rates.

Understand why customers churn

Analyzing churn doesn’t just mean knowing the churn rate: it’s also about figuring out why customers are churning at the rate they are and how to reduce churn. You'll answer these questions by creating calculated columns and fields, building PivotTables, and creating an eye-catching dashboard.

Prerequisites

Curriculum

Course outline

1

Exploratory analysis

2

Investigating churn patterns

You’ll continue leveraging the Excel knowledge you gained from the prerequisite courses to investigate further why customers are leaving Databel.
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3

Creating a cohesive story

In the last chapter, you’ll create a dashboard-style sheet and arrange your visuals to present your results to stakeholders in a cohesive story.
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Case Study: Analyzing Customer Churn in Excel

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