How Shifta built an AI-ready workforce with DataCamp

The challenge: Making the AI shift happen

Shifta is a digital consulting firm that blends artificial intelligence, data, and human insight to solve real business challenges. Partnering mainly with organizations across insurance, healthcare, and oil and gas throughout LATAM, Shifta builds scalable solutions across the product and business life cycle.

As AI became increasingly central to its products and services, Shifta took a proactive step: ensuring the entire organization was ready to work confidently with AI, and make effective use of tools like Microsoft Copilot. The goal was to build shared understanding and alignment across teams, so AI could be embedded consistently from strategy through delivery.

By investing early in company-wide AI readiness, Shifta laid the groundwork for sustainable AI adoption as its products and offerings continue to evolve.

The solution: Upskilling the entire business in AI

A strategic approach to skills

Shifta chose DataCamp as the foundation for its company-wide AI upskilling program, with a clear focus on roles and real needs. 

At the outset, they began by defining the AI skills required for each role across the company, both technical and non-technical. Based on that, they ran company-wide skills assessments to understand the current skill levels and identify gaps.

With those insights, they designed a staged program that allowed teams to progress gradually. Before scaling, they ran a pilot using multiple tools to test different learning approaches and validate adoption. Based on the results of that pilot, they consolidated the initiative into a one-year, company-wide AI upskilling plan, with DataCamp as their core learning platform. 

Role-relevant learning

Upskilling is open to both technical teams and business teams, such as HR, finance, sales and marketing, reflecting Shifta’s belief that AI literacy should extend well beyond engineering. So far, 75 Shifters are actively participating in AI upskilling.

The program includes mandatory courses aligned with each role and regular assessments. Learners also have access to the full DataCamp library, allowing them to explore topics that interest them personally, or deepen their skills based on their day-to-day needs. 

This inclusive approach enables each group to build AI skills relevant to their roles, while contributing to a shared language around AI across the company improving alignment and operational efficiency.

The result: An AI-ready workforce

Driving AI adoption 

Since launching its AI upskilling program with DataCamp, teams across Shifta have become more confident and proactive in using AI in their day-to-day work. Popular courses and tracks include AI Fundamentals, Understanding Artificial Intelligence, Understanding Machine Learning, and Generative AI Concepts, reflecting strong interest in building solid foundations before moving into more advanced applications.

Adoption is also growing, matched by an increased demand for AI tool licenses. Shifta has now made DataCamp courses a pre-requisite to access several popular AI tools—like Microsoft Copilot licenses—reinforcing learning through practical application.

Creating business and customer value with AI skills

Externally, clients have started to perceive Shifta as an AI-forward partner after seeing how Shifters clearly articulate AI concepts and proactively propose improvements grounded in the learning path they follow through DataCamp.

Internally, the program has driven improvements across multiple areas, with teams gaining greater independence to test and implement new initiatives without relying solely on specialized roles. This progress is shared across the entire company through their regular SHIFTalks, where teams present real AI implementations and applications, both internal and client-facing.

One concrete example is the team currently orchestrating the development of an internal AI agent, designed to estimate efforts and support the creation of commercial proposals—demonstrating how newly acquired skills are being applied to create tangible business value.

Looking ahead, Shifta plans to further professionalize and certify AI skills across all teams, with the goal of becoming a fully AI-literate organization. By building a shared understanding of AI, Shifta aims to enable better conversations at every level, iterate faster, and drive innovation across all initiatives, consistently asking when AI makes sense and when it doesn’t, continuing to strengthen its position as an AI-ready organization.