White Paper

Becoming a Data-driven Marketer

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As digital transformation continues to pick up steam, organizations are increasingly turning to digital platforms and channels for their marketing. As a result, organizations today have a significant amount of data they can easily analyze to optimize their marketing efforts. Yet, many companies are struggling to generate this value.

In the most recently published CMO survey, it was reported that over 50% of organizations cannot show the long-term impact of their marketing quantitatively, despite a 189% increase in marketing budget allocation towards analytics.

In this white paper, you'll learn about data skills gap facing marketing teams today, the opportunity in upskilling for data skills, and 10 data science use cases marketers can adopt today with focussed upskilling.

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