What is Cajamar Cooperative Group and what is the role of your team?
Cajamar Cooperative Group is the leading rural savings bank and credit union in Spain. It has 4 million customers. The Business Intelligence team is in charge of the analytics and modelling to improve our commercial offer. Our team implements different client segmentations, customer lifetime value, churn analysis and commercial propension, among others.
Your team is using DataCamp to train its members. Could you tell me why you chose DataCamp as the primary learning resource?
Our team is comprised of a very highly qualified group of people with different backgrounds; mathematicians, statisticians, engineers, economists and marketing specialists. DataCamp has been the perfect tool to improve and homogenize R competences within our group. For us it was essential to rely on a learning platform that starts from zero, is 100% hands on, and offers the possibility to work at different levels of knowledge.