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Data Science for Business

Learn about data science and how can you use it to strengthen your organization.

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2 Hours14 Videos51 Exercises66,535 Learners3350 XPData Skills for Business Track

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Course Description

What is data science and how can you use it to strengthen your organization? This course will teach you about the skills you need on your data team, and how you can structure that team to meet your organization's needs. Data is everywhere! This course will provide you with an understanding of data sources your company can use and how to store that data. You'll also discover ways to analyze and visualize your data through dashboards and A/B tests. To wrap up the course, we'll discuss exciting topics in machine learning, including clustering, time series prediction, natural language processing (NLP), deep learning, and explainable AI! Along the way, you'll learn about a variety of real-world applications of data science and gain a better understanding of these concepts through practical exercises.

  1. 1

    Introduction to Data Science


    We'll start the course by defining what data science is. We'll cover the data science workflow, and how data science is applied to real-world business problems. We'll finish the chapter by learning about ways to structure your data team to meet your organization's needs.

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    What is Data Science?
    50 xp
    Customer Segmentation Workflow
    100 xp
    Building a customer service chatbot
    100 xp
    Improving OKRs
    50 xp
    Applications of Data Science
    50 xp
    Assigning data science projects
    100 xp
    Investment research
    50 xp
    Building a data science team
    50 xp
    Interpreting a team sprint
    50 xp
    Editing a job posting
    50 xp
    Matching skills to jobs
    100 xp
    Classifying data tasks
    100 xp
  2. 3

    Analysis and Visualization

    In this chapter, we'll discuss ways to explore and visualize data through dashboards. We'll discuss the elements of a dashboard and how to make a directed request for a dashboard. This chapter will also cover making ad hoc data requests and A/B tests, which are a powerful analytics tool that de-risk decision-making.

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  3. 4


    In this final chapter, we'll discuss the buzziest topic in data science: machine learning! We'll cover supervised and unsupervised machine learning, and clustering. Then, we'll move on to special topics in machine learning, including time series prediction, natural language processing, deep learning, and explainable AI!

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In the following tracks

Data Skills for Business


amy-4121b590-cc52-442a-9779-03eb58089e08Amy Petersonhillary-green-lermanHillary Green-Lerman
Michael Chow Headshot

Michael Chow

Data Scientist

Michael is a data scientist at DataCamp, where he develops models for adaptive assessment. He has programmed in python and R for a little over a decade, and received a PhD in cognitive psychology from Princeton University. His research interests include statistical methods, skill acquisition, and human memory. You can follow him on twitter @chowthedog.
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kaelen medeiros Headshot

kaelen medeiros

Data Scientist

Kaelen is a data scientist and an admin for the R-Ladies Global community. Kaelen received a MS in Biostatistics from Louisiana State University Health Sciences Center, where they worked at the Louisiana Tumor Registry. Before DataCamp, they designed experiments (and more!) for the American College of Surgeons, HERE Technologies, and HealthLabs. If you meet them, you will undoubtedly hear about their cat, Scully, within the first 3 minutes. Other favorite topics include aliens, popcorn, podcasts, and nail polish.
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Ramnath Vaidyanathan Headshot

Ramnath Vaidyanathan

VP of Product Research at DataCamp

Ramnath Vaidyanathan is the VP of Product Research at DataCamp, where he drives product innovation and data-driven development. He has 10+ years experience doing statistical modeling, machine learning, optimization, retail analytics, and interactive visualizations. He brings a unique perspective to product development, having worked in diverse industries like management consulting, academia, and enterprise softwares. Prior to joining DataCamp, he worked as a data scientist at Alteryx, leading the roadmap for interactive visualizations and dashboards for predictive analytics. Prior to Alteryx, he was an Assistant Professor of Operations Management in the Desautels Faculty of Management at McGill University. His research primarily focused on the application of predictive analytics and optimization methodologies to improve operational decisions in retailing. He got his Ph.D. in Operations Management from the Wharton School.
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Mari Nazary Headshot

Mari Nazary

VP Product & Learner Experience at the Lambda School

Mari Nazary is a global EdTech executive who partners with educators and subject matter experts to build and scale effective, outcomes-focused, SaaS learning solutions. After spending over a decade working in EdTech for multimillion dollar brands and startups, Mari knows what truly closes the skills gap across the world—and it’s not mastering the marketing flavor of the week. It’s how well you understand your learners’ needs in order to help them measure and achieve real-world success. Mari has designed digital learning solutions for worldwide audiences including Rosetta Stone, EF Education First, and DataCamp. In addition to her instructional design and curriculum development expertise, Mari is a certified Agile scrum master, Python programmer, and data analyst. Mari holds an MA in Linguistics from Middlebury College and a BA from Barnard College in Classics.
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What do other learners have to say?

I've used other sites—Coursera, Udacity, things like that—but DataCamp's been the one that I've stuck with.

Devon Edwards Joseph
Lloyds Banking Group

DataCamp is the top resource I recommend for learning data science.

Louis Maiden
Harvard Business School

DataCamp is by far my favorite website to learn from.

Ronald Bowers
Decision Science Analytics, USAA