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Data Science for Business

BasicSkill Level
4.8+
886 reviews
Updated 08/2024
Learn about data science for managers and businesses and how to use data to strengthen your organization.
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TheoryData Literacy2 hr14 videos51 Exercises3,350 XP110K+Statement of Accomplishment

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Course Description

Learn to Use Data Science for Business

What is data science, and how can you use it to strengthen your organization? This course will teach you about the skills you need on your data team and how you can structure that team to meet your organization's needs.

This course will also provide you with an understanding of data sources your company can use and how to store, analyze, and visualize that data.

Understand the Data Science Workflow

You’ll start with an introduction to data science for businesses, looking at the data science workflow and how to apply it to real-world problems. You’ll also explore how data collection works, looking at how you can source and store data.

Learn to Analyze and Visualize Your Data

You'll also discover ways to analyze and visualize your data through dashboards and A/B tests. To wrap up the course, we'll discuss exciting topics in machine learning, including clustering, time series prediction, natural language processing (NLP), deep learning, and explainable AI.

Along the way, you'll learn about a variety of real-world applications of data science and gain a better understanding of these concepts through practical exercises.

This is an ideal introduction to data science for managers, giving you the chance to learn about this powerful business tool.

Prerequisites

There are no prerequisites for this course
1

Introduction to Data Science

We'll start the course by defining what data science is. We'll cover the data science workflow, and how data science is applied to real-world business problems. We'll finish the chapter by learning about ways to structure your data team to meet your organization's needs.
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2

Data Collection and Storage

3

Analysis and Visualization

In this chapter, we'll discuss ways to explore and visualize data through dashboards. We'll discuss the elements of a dashboard and how to make a directed request for a dashboard. This chapter will also cover making ad hoc data requests and A/B tests, which are a powerful analytics tool that de-risk decision-making.
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4

Prediction

In this final chapter, we'll discuss the buzziest topic in data science: machine learning! We'll cover supervised and unsupervised machine learning, and clustering. Then, we'll move on to special topics in machine learning, including time series prediction, natural language processing, deep learning, and explainable AI!
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Data Science for Business
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FAQs

How can data science be used in business?

Data science can help you make business decisions and actions based on trends and data. This information, in turn, helps you to define your business goals. It can be used across many departments including sales, marketing, product development, HR, and more.

Is data science useful for small businesses?

Yes, even small businesses can benefit from data science insights. Analyzing your business data can help you identify strengths and weaknesses, promote your products or services to the right clients, manage your finances, and more.

Are data science and business analytics the same?

While there are many similarities between the two, they are separate disciplines. Business analytics focuses on analyzing business data to gain insights. Data science uses statistics, insights, and algorithms to solve real-world problems across many different sectors.

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