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SQL Tutorial for Marketers

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Course Description

The best marketers and growth hackers are data-driven. They quickly pull data about marketing campaigns, customers, ... from databases on their own and use this information to run more profitable campaigns. In this interactive tutorial by DataCamp, you will learn through fun interactive exercises how you can use the powerful Structured Query Language or SQL to communicate with a relational database. Step-by-step, you will learn how to retrieve and filter data from a database that contains data on bank clients and direct marketing campaigns.
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  1. 1

    Retrieving Data From The Database

    Free

    This chapter provides a brief introduction to working with relational databases in a marketing context. You'll learn about their structure, how to talk about them using database lingo, and how to begin an analysis by using simple SQL commands to select and summarize columns from database tables.

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    Beginning Your SQL Journey | Tables
    50 xp
    Beginning Your SQL Journey | Records & Fields
    50 xp
    Formulating Queries (1)
    50 xp
    Formulating Queries (2)
    100 xp
    LIMITing Your Results (1)
    50 xp
    LIMITing Your Results (2)
    100 xp
    SELECTing Data
    90 xp
    SELECTing DISTINCT Data
    100 xp
    COUNTing Data
    100 xp
  2. 2

    Filter Data And Limit Your Output

    Free

    In this chapter, you'll learn how to filter tables for rows that satisfy your criteria of interest with the help of basic comparison operators and combinations of multiple criteria.

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    Filtering Your Results
    100 xp
    Filtering Numeric Records
    90 xp
    Simple filtering of text
    90 xp
    WHERE AND
    90 xp
    WHERE AND OR
    50 xp
    WHERE AND OR (2)
    90 xp
    BETWEEN
    50 xp
    BETWEEN (2)
    60 xp
  3. 3

    What's Next?

    Free

    Besides selecting columns and filtering rows, there is much more that you can do with SQL! This chapter will present you with some examples that will motivate you to continue to develop this newly gained skill!

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    More Data Filtering!
    100 xp
    Joining Data
    50 xp
    Continuing Your SQL Journey
    10 xp
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Karlijn Willems HeadshotKarlijn Willems

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