Become a Data-driven Marketer

As digital transformation continues to pick up steam, organizations are increasingly turning to digital platforms and channels for their marketing. As a result, organizations today have a significant amount of data they can easily analyze to optimize their marketing efforts. Yet, many companies are struggling to generate this value.

In the most recently published CMO survey, it was reported that over 50% of organizations cannot show the long-term impact of their marketing quantitatively, despite a 189% increase in marketing budget allocation towards analytics.

In this webinar, we’ll discuss why data skills are the biggest gap towards achieving the marketing analytics revolution marketers aspire to achieve. We’ll also outline 10 data-science use-cases marketers can start adopting today, and how they can become data-driven marketers.

Key Takeaways:

• Organizations are drowning in rich marketing data, without the necessary skills to extract value from it

• 10 data science use-cases marketers can adopt today and their outlined learning paths

• Learning strategies on how to become data-driven marketers across industries