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Course

Communicating Data Insights

Basic2 hr

Data-driven organizations consistently rely on insights to inspire action and drive change.

R2 hr12 videos38 Exercises2,600 XP82,798Statement of accomplishment

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Course Description

Understand the Importance of Data-driven Insights

Data-driven organizations consistently rely on insights to inspire action and drive change. Communicating these insights clearly and effectively is becoming increasingly important to stand out in our data-rich environment. This non-technical course will give you the skills to feel confident in understanding and communicating data insights.

You’ll start by learning why insights from data are valuable to organizations and how to select the proper method for sharing your knowledge with others. You’ll learn to distinguish between the four types of communication and understand the strengths and weaknesses of each.

Explore the Power of Visualizations

You will uncover why visualizations are one of the most powerful tools for communicating data insights. You’ll also explore how to apply best practices and internalize the core concepts behind compelling visualizations.

You’ll finish by diving into data storytelling to bring all your new skills to life in one neat package. By the end of the course, you’ll have leveled up your communication skills through the power of narrative, visualizations, and context to become an expert communicator with data.

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What you'll learn

  • Distinguish between components of a data story (visualization, context, narrative) and recognize the sequence and purpose of the data-to-story communication process.
  • Identify the appropriate communication method or adjustment based on audience needs, preferences, technical background, and organizational shared language.
  • Select the correct visualization type given data structure, number of variables, and comparison goals, and recognize when a visualization must be simplified or replaced for clarity.
  • Identify what constitutes a valuable insight and determine how to frame or contextualize that insight to support business objectives and decision-making.
  • Recognize the roles and responsibilities of data storytelling team members (subject matter expert, analyst, visualizer, reviewer) based on the tasks they perform.

Prerequisites

There are no prerequisites for this course

Curriculum

Course outline

3

Storytelling with Data

In this chapter, you’ll learn about data storytelling and how it’s a powerful tool for communicating data insights. You will understand the power and importance of telling a good story and walk through an example of data storytelling in action.
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Communicating Data Insights

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