The most successful companies today are the ones that know their customers so well that they can anticipate their needs. Customer analytics and in particular A/B Testing are crucial parts of leveraging quantitative know-how to help make business decisions that generate value. This course covers the ins and outs of how to use Python to analyze customer behavior and business trends as well as how to create, run, and analyze A/B tests to make proactive, data-driven business decisions.
“I've used other sites—Coursera, Udacity, things like that—but DataCamp's been the one that I've stuck with.”
Devon Edwards Joseph
Lloyds Banking Group
“DataCamp is the top resource I recommend for learning data science.”
Harvard Business School
“DataCamp is by far my favorite website to learn from.”
Decision Science Analytics, USAA