skill track

Marketing Analytics with Python

Gain the Python skills you need to make better data-driven marketing decisions. In this track, you’ll learn how to analyze campaign performance, measure customer engagement, and predict customer churn. Working with real-world data, including retail transactions, you'll discover how to analyze social media data, extract insights from text data, and gain market basket analysis skills that will help you better understand your customers. You’ll also use statistical models and machine learning to forecast customer lifetime value. Through hands-on activities, you’ll use popular packages such as pandas, Matplotlib, tweepy, NLTK, seaborn, NumPy, SciPy, and scikit-learn to help you improve your company’s marketing strategy. By the end of the track, you'll be ready to navigate the world of marketing using Python.

PythonClock28 hoursInterface7 Courses

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Loved by learners at thousands of companies


1
Analyzing Marketing Campaigns with pandas
Build up your pandas skills and answer marketing questions by merging, slicing, visualizing, and more!
Clock4 hours
Jill Rosok Headshot

Jill Rosok

Data Scientist at Spotify

Instructors

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By continuing you accept the Terms of Use and Privacy Policy. You also accept that you are aware that your data will be stored outside of the EU and that you are above the age of 16.