Skill Track

Marketing Analytics with Python

Advance your marketing chops with machine learning and Python. If you have foundational Python skills, you can begin this track and learn all about key marketing analytics concepts including customer churn, segmentation, lifetime value, and A/B testing. Our impressive line-up of instructors incorporates examples from various companies to get you real-world data experience. By the end of this track, you’ll gain impactful skills that can be applied directly to solve many marketing problems.

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  • Python
  • 16 hours
  • 4 courses
1
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Predicting Customer Churn in Python

Learn how to use Python to analyze customer churn and build a model to predict it.

4 hours
Photo of Mark Peterson
Mark Peterson

Senior Data Scientist at Alliance Data

3
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Customer Segmentation in Python

Learn how to segment customers in Python.

4 hours
Photo of Karolis Urbonas
Karolis Urbonas

Head of Machine Learning and Science

Instructors

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Mark Peterson

Senior Data Scientist at Alliance Data

Instructor Avatar
Ryan Grossman

Data Scientist at EDO Inc.

Instructor Avatar
Karolis Urbonas

Head of Machine Learning and Science

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