Skip to main content
HomePythonMarketing Analytics
skill track

Marketing Analytics in Python

Gain the Python skills you need to make better data-driven marketing decisions. In this track, you’ll learn how to analyze campaign performance, measure customer engagement, and predict customer churn. Working with real-world data, including retail transactions, you'll discover how to analyze social media data, extract insights from text data, and gain market basket analysis skills that will help you better understand your customers. You’ll also use statistical models and machine learning to forecast customer lifetime value. Through hands-on activities, you’ll use popular packages such as pandas, Matplotlib, tweepy, NLTK, seaborn, NumPy, SciPy, and scikit-learn to help you improve your company’s marketing strategy. By the end of the track, you'll be ready to navigate the world of marketing using Python.

PythonClock28hrsLearn7 coursesApply1 projectTrophyStatement of Accomplishment

Create Your Free Account

GoogleLinkedInFacebook

or

By continuing, you accept our Terms of Use, our Privacy Policy and that your data is stored in the USA.
Group

Training 2 or more people?

Try DataCamp for Business

Loved by learners at thousands of companies


1
Python
Analyzing Marketing Campaigns with pandas

Build up your pandas skills and answer marketing questions by merging, slicing, visualizing, and more!

4 hours

Jay Rosok Headshot

Jay Rosok

Data Scientist at Spotify

Sparkles AI ASSISTANTSign up to use the AI AssistantOur AI assistant is free to use for all registered users. Sign up or login to access the assistant and boost your learning experience.
Discover
For Business

GroupTraining 2 or more people?

Get your team access to the full DataCamp library, with centralized reporting, assignments, projects and more
Try DataCamp for BusinessFor a bespoke solution book a demo.

Instructors

  • Jay Rosok Headshot
    Jay RosokData Scientist at SpotifySee Jay Rosok's Portfolio
  • Alex Hanna Headshot
  • Isaiah Hull Headshot
  • Karolis Urbonas Headshot

FAQs

Join over 15,010,000 learners and start Marketing Analytics in Python today!

Create Your Free Account

GoogleLinkedInFacebook

or

By continuing, you accept our Terms of Use, our Privacy Policy and that your data is stored in the USA.