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Generating Keywords for Google Ads

Beginner
Updated 06/2024
Automatically generate keywords for a search engine marketing campaign using Python.
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PythonData Manipulation1 hour8 Tasks1,500 XP14,980

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Project Description

Generating Keywords for Google Ads

You work for a digital marketing agency, which is approached by a massive online retailer of furniture. You are tasked with creating a prototype set of keywords for search campaigns for their sofas section. With your Python skills, you will efficiently create these keywords! The most important task in structuring a search engine marketing account is mapping the right keywords to the right ads and making sure they send users to the right landing pages. Having figured that out is a big part of the account setup and makes the life of the account manager much easier.

Generating Keywords for Google Ads

Automatically generate keywords for a search engine marketing campaign using Python.
Start project for free
  • 1

    The brief

  • 2

    Combine the words with the product names

  • 3

    Convert the list of lists into a DataFrame

  • 4

    Rename the columns of the DataFrame

  • 5

    Add a campaign column

  • 6

    Create the match type column

  • 7

    Duplicate all the keywords into 'phrase' match

  • 8

    Save and summarize!

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