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Analyzing Marketing Campaigns with pandas

4.8+
11 reviews
Intermediate

Build up your pandas skills and answer marketing questions by merging, slicing, visualizing, and more!

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4 Hours14 Videos53 Exercises
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Course Description

One of the biggest challenges when studying data science technical skills is understanding how those skills and concepts translate into real jobs. Whether you're looking to level up in your marketing job by incorporating Python and pandas or you're trying to get a handle on what kinds of work a data scientist in a marketing organization might do, this course is a great match for you. We'll practice translating common business questions into measurable outcomes, including "How did this campaign perform?", "Which channel is referring the most subscribers?", "Why is a particular channel underperforming?" and more using a fake marketing dataset based on the data of an online subscription business. This course will build on Python and pandas fundamentals, such as merging/slicing datasets, groupby(), correcting data types and visualizing results using matplotlib.
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In the following Tracks

Marketing Analytics with Python

Go To Track
  1. 1

    Pandas

    Free

    In this chapter, you will review pandas basics including importing datasets, exploratory analysis, and basic plotting.

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    Introduction to pandas for marketing
    50 xp
    Importing the dataset
    100 xp
    Examining the data
    100 xp
    Data types and data merging
    50 xp
    Updating the data type of a column
    100 xp
    Adding new columns
    100 xp
    Date columns
    100 xp
    Initial exploratory analysis
    50 xp
    Daily marketing reach by channel
    100 xp
    Visualizing daily marketing reach
    100 xp
For Business

GroupTraining 2 or more people?

Get your team access to the full DataCamp library, with centralized reporting, assignments, projects and more

In the following Tracks

Marketing Analytics with Python

Go To Track

Datasets

Marketing dataset 1Marketing dataset 2

Collaborators

Collaborator's avatar
Mona Khalil
Collaborator's avatar
Sumedh Panchadhar
Jay Rosok HeadshotJay Rosok

Data Scientist at Spotify

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Don’t just take our word for it

*4.8
from 11 reviews
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  • Bernadett S.
    7 months

    Great

  • Rachel Z.
    8 months

    It was great to see some of the skills learnt in different courses put together to solve a real life problem in form of a competition. Also amazing were the tricks used by the expert to win the competition.

  • Walter R.
    9 months

    A good course to review useful tools in Pandas and learn some more, all by learning some marketing campaigns analysis which helps integrate several topics of Data Science. The course is very clearly taught and enjoyable.

  • Jorge O.
    about 1 year

    I really liked the content on this course

  • Pavol P.
    over 1 year

    Good for exercie

"Great"

Bernadett S.

"It was great to see some of the skills learnt in different courses put together to solve a real life problem in form of a competition. Also amazing were the tricks used by the expert to win the competition."

Rachel Z.

"A good course to review useful tools in Pandas and learn some more, all by learning some marketing campaigns analysis which helps integrate several topics of Data Science. The course is very clearly taught and enjoyable."

Walter R.

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