After doing these courses, I feel confident creating professional visualizations and dashboards
Shoebur RahmanProcurement Specialist, Giz Bangladesh
Course Description
What do Amazon product recommendations and Netflix movie suggestions have in common? They both rely on Market Basket Analysis, which is a powerful tool for translating vast amounts of customer transaction and viewing data into simple rules for product promotion and recommendation. In this course, you’ll learn how to perform Market Basket Analysis using the Apriori algorithm, standard and custom metrics, association rules, aggregation and pruning, and visualization. You’ll then reinforce your new skills through interactive exercises, building recommendations for a small grocery store, a library, an e-book seller, a novelty gift retailer, and a movie streaming service. In the process, you’ll uncover hidden insights to improve recommendations for customers.
Prerequisites
Curriculum
Course outline
1
Introduction to Market Basket Analysis
In this chapter, you’ll learn the basics of Market Basket Analysis: association rules, metrics, and pruning. You’ll then apply these concepts to help a small grocery store improve its promotional and product placement efforts.
- What is market basket analysis?50 XP
- The basics of market basket analysis50 XP
- Cross-selling products100 XP
- Identifying association rules50 XP
- Multiple antecedents and consequents100 XP
- Preparing data for market basket analysis100 XP
- Generating association rules100 XP
- The simplest metric50 XP
- One-hot encoding transaction data100 XP
- Computing the support metric100 XP
2
Association Rules
Association rules tell us that two or more items are related. Metrics allow us to quantify the usefulness of those relationships. In this chapter, you’ll apply six metrics to evaluate association rules: supply, confidence, lift, conviction, leverage, and Zhang's metric. You’ll then use association rules and metrics to assist a library and an e-book seller.
3
Aggregation and Pruning
The fundamental problem of Market Basket Analysis is determining how to translate vast amounts of customer decisions into a small number of useful rules. This process typically starts with the application of the Apriori algorithm and involves the use of additional strategies, such as pruning and aggregation. In this chapter, you’ll learn how to use these methods and will ultimately apply them in exercises where you assist a retailer in selecting a physical store layout and performing product cross-promotions.
4
Visualizing Rules
In this final chapter, you’ll learn how visualizations are used to guide the pruning process and summarize final results, which will typically take the form of itemsets or rules. You’ll master the three most useful visualizations -- heatmaps, scatterplots, and parallel coordinates plots – and will apply them to assist a movie streaming service.
Market Basket Analysis in Python
Course
Complete
