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Artificial Intelligence

Preparing Your Workplace for an AI-led Future

May 2025
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Your Presenter(s)

Cali Wood Headshot

Cali Wood

Head of Strategy & Culture for Data & AI at AXA UK & Ireland

Cali leads Data and AI strategy ensuring that all data and AI deliverables are business value-led. Cali is an expert in building core technical capabilities and developing data and AI literacy at scale. Her current focus is on generative AI enablement, and she has a track record of delivering high adoption, high engagement learning programs. Previously, Cali was a Digital Experience Manager at RBS.

David Bloomfield Headshot

David Bloomfield

Data Culture Lead at AXA UK

David is an analyst turned Data Culture expert. He spearheads initiatives to transform AXA into a data-driven organisation by empowering all staff to enhance their data knowledge, irrespective of their role or current expertise. Previously, David served as a Data Analytics Manager at Barnardo's and Addenbrooke's Charitable Trust charities.

Ryan Baker Headshot

Ryan Baker

Talent Acquisition Consultant for Data & Analytics at AXA UK

Ryan’s background is in data recruitment and he now focuses on the talent strategy for data and AI at AXA UK&I. Ryan has strong experience in skills landscaping and bringing this to life through skills matrices and capability frameworks. Previously, he was a Data Science Consultant at Empiric and Venn Group.

Session Resources + Transcript

Summary

In the rapidly evolving AI environment, the half-life of skills is shrinking, necessitating continuous organizational training. This session explores the strategies employed by AXA UK to equip its workforce with the necessary data and AI skills to stay competitive. With the company's data and AI strategy closely aligned with its business objectives, AXA focuses on creating value, connecting data and tools, and building a culture that accelerates value realization. A strong data culture is vital, with an emphasis on empowering employees and facilitating AI literacy across the board. AXA's Data and AI Academy serves as the foundation for these initiatives, offering customized learning paths for different personas within the organization, including core data professionals, newcomers, and leaders. The academy's structure is built on four pillars: capability, literacy, collaboration, and talent strategy. Moreover, AXA's approach to AI governance ensures safe, responsible, and sustainable use of AI technologies. Notably, the company has developed an in-house generative AI solution, SecureGPT, to enhance productivity and efficiency. AXA's efforts have resulted in significant organizational engagement, with nearly half of its 8,000 employees participating in the academy's programs. Looking forward, AXA aims to reimagine the workplace to better integrate AI advancements, remaining transparent with employees about the ongoing transformation.

Key Takeaways:

  • Alignment between AI strategy and business goals is essential for creating tangible business value.
  • Data and AI literacy across the organization is essential for identifying and executing high-priority use cases.
  • A strong data culture involves empowering employees and encouraging collaboration across teams.
  • AI governance is critical for ensuring safe, responsible, and sustainable AI practices.
  • Continuous engagement and customized learning paths are key to upskilling employees effectively.

Detailed Insights

Data and AI Strategy Alignment

AXA UK's data and AI strategy is intricately aligned with its overall business strategy, emphasizing value creation, data and tooling connection, and cultural acceleration of value. This alignment is achieved through close collaboration with strategy directors across the organization, ensuring that data and AI initiatives directly support business objectives. The focus is on delivering high-priority use cases that offer substantial value to the organization. As Cali Wood, Head of Strategy and Culture for Data and AI, noted, "It's the business that is close to the customer...they need to have a base level of data and AI understanding so that they can come to us with the right ideas."

Building a Data Culture

Building a data culture is key for AXA's AI development, focusing on empowering employees across all levels. The Data and AI Academy plays a central role, offering customized learning paths based on different personas within the organization. These include core data professionals, newcomers, business analysts, and leadership. The academy's pillars—capability, literacy, collaboration, and talent—guide its initiatives. Collaboration is emphasized, connecting data teams and the larger organization to create a unified approach to data and AI challenges.

AI Governance and SecureGPT

AI governance at AXA is focused on ensuring that AI technologies are used safely, responsibly, and sustainably. This governance framework extends across the organization, with a particular emphasis on educating employees about secure AI practices. A key initiative is the development of SecureGPT, an in-house generative AI solution designed to improve productivity and efficiency. The solution is integrated into various business processes, reducing tasks like complaints letter writing time by 40% and achieving high colleague satisfaction with call summarization features.

Measuring Impact and Engagement

AXA places a strong emphasis on measuring the impact of its data and AI initiatives. With nearly 50% of its workforce engaging with the Data and AI Academy, the company tracks engagement metrics alongside business outcomes. For instance, the successful implementation of SecureGPT in customer service processes has led to significant efficiency gains and positive feedback from employees. This focus on impact is crucial as AXA seeks to convert learning and engagement into tangible business benefits. As Cali Wood highlighted, "We've got these great stats around engagement and adoption, but how do we actually translate that into business value?"


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