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CompetitionsAnalyzing customer segments for a marketing campaign

Competition

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Analyzing customer segments for a marketing campaign

Analyzing customer segments for a marketing campaign

You are a data analyst at a crowdfunding site. For the next quarter, your company will be running a marketing campaign. The marketing manager wants to target those segments that have donated the most in the past year. She turned to you to help her with her upcoming meeting with the CEO.

Prize

SWAG

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Your challenge

  • What are the top three categories in terms of total donations?
  • What device type has historically provided the most contributions?
  • What age bracket should the campaign target?

Prizes

The winners will receive DataCamp merchandise.

How to get started

Create your most insightful analysis using DataLab, our in-browser tool to write, run, and publish data analyses. Once you’ve finished your work, you’ll need to publish it for review.

1
Start your analysis in R or Python
2
Create an insightful analysis
3
Publish your work for review
4
Share your publication to get upvoted

Judging criteria

This is a community-based competition. The top 5 most upvoted entries will win.

Rules

  • Entries to the competition take the form of a workbook publication. Make sure the competition publication is publicly visible in order to be entered into the competition.
  • Your publication should be focused on data provided within the competition.
  • The competition is open and free to registered DataCamp users.
  • Only one entry per user. You may update your entry up to the deadline.
  • Make sure your competition workbook is published by the competition deadline in order for it to be valid.
  • You can check the time left to submit on the counter at the top of this page.

Note: Please make sure you're 18+ years old and are allowed to take part in a skill-based competition from your country.

FAQs

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