Competition
Can you find a better way to segment your customers?
You work for a medical device manufacturer in Switzerland. Your company manufactures orthopedic devices and sells them worldwide. The company sells directly to individual doctors who use them on rehabilitation and physical therapy patients. Historically, the sales and customer support departments have grouped doctors by geography. However, the region is not a good predictor of the number of purchases a doctor will make or their support needs. Your team wants to use a data-centric approach to segmenting doctors to improve marketing, customer service, and product planning.
Prize
$500
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By continuing, you accept our Terms of Use, our Privacy Policy and that your data is stored in the USA.Your challenge
- How many doctors are there in each region? What is the average number of purchases per region?
- Can you find a relationship between purchases and complaints?
- Define new doctor segments that help the company improve marketing efforts and customer service.
- Identify which features impact the new segmentation strategy the most.
- Your team will need to explain the new segments to the rest of the company. Describe which characteristics distinguish the newly defined segments.
Prizes
1st
$500 or a donation to a charitable cause of your choice
2nd
$400 or a donation to a charitable cause of your choice
3rd
$300 or a donation to a charitable cause of your choice
4th
$200 or a donation to a charitable cause of your choice
5th
$200 or a donation to a charitable cause of your choice
How to get started
Create your most insightful analysis using DataLab, our in-browser tool to write, run, and publish data analyses. Once you’ve finished your work, you’ll need to publish it for review.
Judging criteria
Recommendations (35%)
- Clarity of recommendations - how clear and well presented the recommendation is.
- Quality of recommendations - are appropriate analytical techniques used & are the conclusions valid?
- Number of relevant insights found for the target audience.
Storytelling (35%)
- How well the data and insights are connected to the recommendation.
- How the narrative and whole report connects together.
- Balancing making the report in-depth enough but also concise.
Visualizations (20%)
- Appropriateness of visualization used.
- Clarity of insight from visualization.
Public upvotes (10%)
- Upvoting - most upvoted entries get the most points.
Rules
- Entries to the competition take the form of a workbook publication. Make sure the competition publication is publicly visible in order to be entered into the competition.
- Your publication should be focused on data provided within the competition.
- The competition is open and free to registered DataCamp users.
- Only one entry per user. You may update your entry up to the deadline.
- Make sure your competition workbook is published by the competition deadline in order for it to be valid.
- You can check the time left to submit on the counter at the top of this page.
Note: Please make sure you're 18+ years old and are allowed to take part in a skill-based competition from your country.