Competition
Designing a promo strategy for a drinks company
Your company owns a chain of stores across Russia that sell a variety of types of alcohol. The company recently ran a wine promotion in Saint Petersburg that was very successful. Due to the cost to the business, it isn’t possible to run the promotion in all regions. The marketing team would like to target 10 other regions that have similar buying habits to Saint Petersburg where they would expect the promotion to be similarly successful.
Prize
$900
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By continuing, you accept our Terms of Use, our Privacy Policy and that your data is stored in the USA.Your challenge
- Recommend 10 additional regions they should select for the promotion.
- Tell the story that supports your recommendations.
Prizes
1st
$500 gift card and a one year Premium DataCamp subscription
2nd
$300 gift card and a one year Premium DataCamp subscription
3rd
$200 gift card and a one year Premium DataCamp subscription
4th
One year Premium DataCamp subscription
5th
One year Premium DataCamp subscription
How to get started
Create your most insightful analysis using DataLab, our in-browser tool to write, run, and publish data analyses. Once you’ve finished your work, you’ll need to publish it for review.
Judging criteria
Analysis (30%)
- Quality of recommendations - how clear and well presented is the recommendation.
- Validity of recommendation - is it a fair thing to conclude from the data.
- Number of insights found.
Storytelling (30%)
- How well the data and insights are connected to the recommendation.
- How the narrative and whole report connects together.
- Balancing making the report in depth enough but also concise.
Visualizations (20%)
- Appropriateness of visualization used.
- Clarity of insight from visualization.
Public upvotes (20%)
- Upvoting - most upvoted entries get the most points.
Rules
- Entries to the competition take the form of a workbook publication. Make sure the competition publication is publicly visible in order to be entered into the competition.
- The competition is open and free to registered DataCamp users.
- Only one entry per user. In the event of multiple entries being submitted the first entry will be considered as the main entry.
- Make sure your competition workbook is published by the competition deadline in order for it to be valid. This competition ends on 31st October, 2021 at 23:59:59 PT.
- In the event of a tie, the publication that is submitted first will win.
Note: Please make sure you're 18+ years old and are allowed to take part in a skill-based competition from your country.