Competition
Enhance Your Brand Using YouTube
You're a data scientist at a global marketing agency that helps some of the world's largest companies enhance their online presence. Your new project is exciting: identify the most effective YouTube videos to promote your clients’ brands. Forget simple metrics like views or likes; your job is to dive deep and discover who really connects with audiences through innovative content analysis.
Prize
$500 GIFT CARD
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Your challenge
Create a report that covers the following (more details can be found in the workbook):
- Exploratory Data Analysis of YouTube trends.
- Sentiment analysis of video comments.
- Development of a video ranking model.
- Strategic recommendation for e-learning collaboration.
Prizes
1st
$500 or a donation to a charitable cause of your choice
2nd
$400 or a donation to a charitable cause of your choice
3rd
$300 or a donation to a charitable cause of your choice
4th
$200 or a donation to a charitable cause of your choice
5th
$200 or a donation to a charitable cause of your choice
How to get started
Create your most insightful analysis using DataLab, our in-browser tool to write, run, and publish data analyses. Once you’ve finished your work, you’ll need to publish it for review.
Judging criteria
Recommendations (35%)
- Clarity of recommendations - how clear and well presented the recommendation is.
- Quality of recommendations - are appropriate analytical techniques used & are the conclusions valid?
- Number of relevant insights found for the target audience.
Storytelling (35%)
- How well the data and insights are connected to the recommendation.
- How the narrative and whole report connects together.
- Balancing making the report in-depth enough but also concise.
Visualizations (20%)
- Appropriateness of visualization used.
- Clarity of insight from visualization.
Public upvotes (10%)
- Upvoting - most upvoted entries get the most points.
Rules
- Entries to the competition take the form of a workbook publication. Make sure the competition publication is publicly visible in order to be entered into the competition.
- Your publication should be focused on data provided within the competition.
- The competition is open and free to registered DataCamp users.
- Only one entry per user. You may update your entry up to the deadline.
- Make sure your competition workbook is published by the competition deadline in order for it to be valid.
- You can check the time left to submit on the counter at the top of this page.
Note: Please make sure you're 18+ years old and are allowed to take part in a skill-based competition from your country.
FAQs
How do I sign up?
How do I compete in DataCamp competitions?
You will create a data analysis based on the dataset provided. You will submit your ready-to-share notebook publication for a review by fellow DataCamp learners and the judging panel in accordance with the evaluation metrics created for the competition.
How long does a competition run?
The detailed information on the competition timeline can be found on the competition’s homepage. Most DataCamp Competitions include two deadlines: a submission deadline (after which no new submissions will be accepted), and a voting deadline (after which no new votes be counted towards final evaluation). It is very, very important to keep these deadlines in mind.
What makes a winning solution?
The winners will be selected based on the judging criteria provided in the description of each competition.
How will I get my prize? Are there any conditions?
We will contact each winner separately to agree on the best way to deliver the prize. The winners are responsible for any fees or taxes liable in your home country upon receiving the funds. Any relevant conditions will be stated in the Competition Rules and Terms of Use.
Are teams allowed?
Not yet, but we are exploring this opportunity for future competitions.