Competition
Enhance your brand using YouTube
You're a data scientist at a global marketing agency that helps some of the world's largest companies enhance their online presence. Your new project is exciting: identify the most effective YouTube videos to promote your clients’ brands. Forget simple metrics like views or likes; your job is to dive deep and discover who really connects with audiences through innovative content analysis.
Prize
$500 GIFT CARD
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By continuing, you accept our Terms of Use, our Privacy Policy and that your data is stored in the USA.Your challenge
- Exploratory Data Analysis of YouTube trends.
- Sentiment analysis of video comments.
- Development of a video ranking model.
- Strategic recommendation for e-learning collaboration.
Prizes
1st
$500 or a donation to a charitable cause of your choice
2nd
$400 or a donation to a charitable cause of your choice
3rd
$300 or a donation to a charitable cause of your choice
4th
$200 or a donation to a charitable cause of your choice
5th
$200 or a donation to a charitable cause of your choice
How to get started
Create your most insightful analysis using DataLab, our in-browser tool to write, run, and publish data analyses. Once you’ve finished your work, you’ll need to publish it for review.
Judging criteria
Recommendations (35%)
- Clarity of recommendations - how clear and well presented the recommendation is.
- Quality of recommendations - are appropriate analytical techniques used & are the conclusions valid?
- Number of relevant insights found for the target audience.
Storytelling (35%)
- How well the data and insights are connected to the recommendation.
- How the narrative and whole report connects together.
- Balancing making the report in-depth enough but also concise.
Visualizations (20%)
- Appropriateness of visualization used.
- Clarity of insight from visualization.
Public upvotes (10%)
- Upvoting - most upvoted entries get the most points.
Rules
- Entries to the competition take the form of a workbook publication. Make sure the competition publication is publicly visible in order to be entered into the competition.
- Your publication should be focused on data provided within the competition.
- The competition is open and free to registered DataCamp users.
- Only one entry per user. You may update your entry up to the deadline.
- Make sure your competition workbook is published by the competition deadline in order for it to be valid.
- You can check the time left to submit on the counter at the top of this page.
Note: Please make sure you're 18+ years old and are allowed to take part in a skill-based competition from your country.