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Case Study: Analyzing Customer Churn in Power BI

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3 hours
2,150 XP
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Course Description

Are you ready to apply your Power BI skills to a real-world dataset?

Apply your Power BI skills with a Case Study

For subscription-based businesses, reducing customer churn is a top priority. In this Power BI case study, you'll investigate a dataset from an example telecom company called Databel and analyze their churn rates.

Understand why customers churn

Analyzing churn doesn’t just mean knowing what the churn rate is: it’s also about figuring out why customers are churning at the rate they are, and how to reduce churn. You'll answer these questions by creating measures and calculated columns while simultaneously creating eye-catching report pages.
For Business

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  1. 1

    Exploratory Analysis

    Free

    In this first chapter, you'll start exploring the new dataset and revisit creating measures in Power BI to get a better understanding of why customers are churning.

    Play Chapter Now
    Analyzing customer churn in Power BI
    50 xp
    Analysis process
    100 xp
    Data check time
    100 xp
    Understanding churn
    50 xp
    Calculating churn
    100 xp
    Investigating churn reasons
    100 xp
    Digging deeper into churn categories
    100 xp
    Use maps to your advantage
    100 xp
  2. 2

    Investigating Churn Patterns

    You'll continue by leveraging the Power BI knowledge you gained from the prerequisite courses to further investigate why customers are leaving Databel.

    Play Chapter Now
    Zooming out
    50 xp
    Analyzing demographics
    100 xp
    Age groups
    100 xp
    Inspecting groups
    100 xp
    Multiple fields to investigate
    100 xp
    Unlimited plan
    100 xp
    International calls
    100 xp
    Advice to Databel
    50 xp
    Contract type
    100 xp
  3. 3

    Visualizing your Analysis

    In the last chapter, you'll create dashboard-style pages and arrange them into stories, so that you can share your results with stakeholders.

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    Creating a cohesive story
    50 xp
    Dashboarding best practices
    50 xp
    Overview page
    100 xp
    Age brackets & groups
    100 xp
    Payment method and contract category
    100 xp
    International and data plan
    100 xp
    More insights
    100 xp
    Wrap-up
    50 xp
For Business

GroupTraining 2 or more people?

Get your team access to the full DataCamp library, with centralized reporting, assignments, projects and more

datasets

DataCamp vs. Local ExperienceExercises and DatasetsMetadata sheet

collaborators

Collaborator's avatar
Azat Saskal
Collaborator's avatar
Carl Rosseel

prerequisites

Introduction to DAX in Power BIData Visualization in Power BI
Iason Prassides HeadshotIason Prassides

Content Developer at DataCamp

Iason holds a Master’s degree in Chemistry from UCL and is now a Curriculum Manager at DataCamp. He is also a certified Power BI data analyst. Prior to working at DataCamp, Iason held a number of analytics roles within a range of industries across different countries. Having a passion for education, data, and storytelling, he has found a great place at DataCamp to develop engaging content for learning. As an avid sports fan, he has a keen interest in sports statistics.
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