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José Martínez has completed

Data Storytelling Concepts

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2 hr
3,050 XP
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Course Description

Learn the Art of Storytelling with Data


People value the information data may hold and also appreciate the value of stories. Data storytelling is the art of building a narrative around the insights provided by data. It combines the intellectual and emotional in a meaningful and memorable way that leads to action, whether for individuals or within organizations.
In recent years, data storytelling has become an essential skill that involves using data insights to make strategic decisions and promote positive change. It’s a skill that allows you to communicate insights effectively, often using a combination of visualizations and a compelling narrative.

Explore Data Storytelling Examples


This data storytelling concepts course provides the fundamentals and the most effective ideas for how to be a great data storyteller. By looking at data storytelling examples, you will learn how to reveal the results of your analysis, highlight trends, and explain occurrences in a memorable way. The course encourages you to communicate compellingly, helping you promote understanding and inspiring change.
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  1. 1

    Telling a Great Story

    Free

    In this chapter, you will learn the importance of telling a good story and how to approach structuring a blockbuster data story.

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    Why tell a story?
    50 xp
    The straight story
    50 xp
    The very human basis for data stories
    50 xp
    Story power
    50 xp
    The magic of stories
    100 xp
    Building a blockbuster story
    50 xp
    What kind of data story component is it?
    100 xp
    Data story qualities
    50 xp
    Freytag's story structure
    100 xp
  2. 2

    Data Story Components

    Step through the elements of a great story and understand how to level up your data storytelling skills.

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    Know your audience
    50 xp
    Audience impact
    100 xp
    Who is my audience?
    50 xp
    Non-technical vs. technical audiences
    100 xp
    Set the scene
    50 xp
    Well, this presents a problem
    50 xp
    Operational or strategic?
    100 xp
    Making a scene
    50 xp
    Building tension
    50 xp
    Order the inductive reasoning steps
    100 xp
    Inductive versus deductive reasoning
    100 xp
    The tension is mounting...
    50 xp
    The climax and moving forward
    50 xp
    The natural order of analysis
    100 xp
    Click to start here!
    100 xp
    Forming the narrative
    100 xp
  3. 3

    Visualizing Your Story

    Discover best practices and common pitfalls to using visualizations in a data story.

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    Starting smartly with charts
    50 xp
    What kind of chart would you use?
    100 xp
    Chart your course
    100 xp
    Chart smart
    50 xp
    Credibility in visualizations
    50 xp
    Being completely credible
    100 xp
    Must be seen to be believed
    100 xp
    In data we trust
    50 xp
    Eliminate clutter and focus attention
    50 xp
    Decluttering in practice
    100 xp
    Declutter, focus attention, and spark joy
    50 xp
    Focusing attention in a good way
    100 xp
    Storyboard your results
    50 xp
    There is a storyboard to be told
    50 xp
    Storyboard game
    100 xp
    Board of the Rings: one story to rule them all
    100 xp
    Wrap-up
    50 xp
For Business

Training 2 or more people?

Get your team access to the full DataCamp platform, including all the features.

collaborators

Collaborator's avatar
John T. Miller

prerequisites

Communicating Data Insights
Joe Franklin HeadshotJoe Franklin

Head of Business Insights Curriculum at DataCamp

Joe Franklin is currently the Head of Business Insights at DataCamp. Prior to this role, Joe held positions at Qlik, ACE Group, and Arlington Medical Resources, where Joe gained experience in data analysis, business intelligence, and research analysis. Joe's education includes a Master of Science in Predictive Analytics from Northwestern University and a Bachelor of Science in Applied Statistics from Rochester Institute of Technology. With their background in data analysis and curriculum management, Joe brings a wealth of expertise to the field of data literacy and business intelligence.
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